The invite describes the event as the unveiling of the "Next Generation Stylephone", tipping the launch of the Samsung Galaxy Alpha with its markedly-different design.
Notably, Samsung, during the global launch of the handset, had called the Galaxy Alpha "the evolution of Galaxy Design", touting "metal frame, elegantly curved corners, and a tactile soft back cover".
While announcing the Galaxy Alpha, Samsung had announced the smartphone would be globally released starting September in over 150 countries.
The Samsung Galaxy Alpha runs the latest Android 4.4.4 KitKat out-of-the-box. It features a 4.7-inch HD (720x1280 pixels) Super AMOLED display. The handset sports a sleek profile with dimensions 132.4x65.5x6.7mm and weighs 115 grams.
The Galaxy Alpha is powered by an octa-core chipset, most probably Samsung's Exynos SoC, with quad-core 1.8GHz and quad-core 1.3GHz. The smartphone also comes in a quad-core variant with a clock speed of 2.5GHz, presumably the Snapdragon 805 SoC the other LTE-A smartphones are carrying.
Considering that Samsung launched the octa-core variant of the Galaxy S5 in India, we can expect the company to announce the octa-core variant of the Galaxy Alpha, and may bring the LTE-A version later.
There is 2GB of RAM and 32GB inbuilt storage, which is non-expandable. The Galaxy Alpha sports a 12-megapixel rear camera and also includes 2.1-megapixel front-facing camera. It packs an 1860mAh battery.
Apart from LTE, other connectivity options include Micro-USB, Bluetooth, Wi-Fi, GPRS/EDGE, 3G, and NFC. The Galaxy Alpha, much like the flagship Galaxy S5, comes with fingerprint scanner.
The Galaxy Alpha was launched with Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver, and Scuba Blue colour variants.
A recent report had suggested that due to excessive pressure from the brick-and-mortar retailers regarding the differences in offline and online pricing of handsets, Samsung has decided to exclusively sell rights for around 48 models to offline retailers.
The report had also claimed that the 48 models also include the premium Samsung Galaxy Note 4 and Galaxy Alpha without revealing all the models.