Samsung Eyeing 5 Percent Rise in India Smartphone Market Share This Year

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Samsung Eyeing 5 Percent Rise in India Smartphone Market Share This Year
Highlights
  • Last year we saw a 42 percent market share by value: Samsung
  • "The newly launched phones will further consolidate our market share"
  • Domestic smartphone industry was pegged at Rs. 80,000 crores in 2017

South Korean technology major Samsung on Monday said it is eyeing a 5 percent rise in its overall market share in smartphones in the Indian market this year on the back of new launches. "Last year we saw a 42 percent market share by value and 37 percent by volume in overall smartphones (as per market research firm GfK). With new launches, we are sure that at an overall level, we would be able to gain around 5 percent share in 2018," Samsung India Senior Vice-President Mohandeep Singh told PTI in Mumbai.

The domestic smartphone industry was pegged at Rs. 80,000 crores in 2017, as per GfK. The company on Monday launched new phones in its Galaxy range - Galaxy J6, Galaxy J8, Galaxy A6, and Galaxy A6+, priced between Rs. 13,990 and Rs. 25,990. The Samsung Galaxy J6, Galaxy A6, and Galaxy A6+ are available to buy in the country from today, while the Galaxy J8 will be available from June 20 onwards.

The price segment of Rs. 10,000 to Rs. 20,000 is the largest in the country in terms of value and volume for smartphones, and is also the fastest growing category. This segment grew by 34 percent last year and within that, Samsung grew by 42 percent, according to GfK.

"With these phones that we are launching, we will further consolidate our share in this most important and fastest growing segment. These phones will give us competitive share against competition in the market," Singh said. He further said the adoption of smartphones is increasing in smaller towns due to low data costs and good 4G network.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great display quality
  • Sleek design
  • Excellent battery life
  • Bad
  • Below-average cameras
  • Lots of software bloat
  • Weak processor
Display5.60-inch
ProcessorExynos 7870
Front Camera8-megapixel
Rear Camera13-megapixel
RAM3GB
Storage32GB
Battery Capacity3000mAh
OSAndroid 8.0
Resolution720x1480 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great battery life
  • Solid build quality
  • Bad
  • Low-resolution display
  • Lacks essential sensors
  • Slow fingerprint & face recognition
  • Mild focus hunting issues with camera
Display6.00-inch
ProcessorSnapdragon 450
Front Camera16-megapixel
Rear Camera16-megapixel + 5-megapixel
RAM4GB
Storage64GB
Battery Capacity3500mAh
OSAndroid 8.0
Resolution720x1440 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Large high-quality sAMOLED screen
  • Good battery life
  • Lots of RAM and storage space
  • Bad
  • Heavy and bulky
  • Face recognition is flaky
  • Software bloat
  • Below-average cameras
Display6.00-inch
Processor1.6GHz octa-core
Front Camera16-megapixel
Rear Camera16-megapixel
RAM4GB
Storage32GB
Battery Capacity3500mAh
OSAndroid 7.1.1
Resolution1080x2220 pixels
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