• Home
  • Mobiles
  • Mobiles News
  • Realme Separates From Oppo to Create Independent Brand, Aims to Create Smartphones for 'Young People Around the World'

Realme Separates From Oppo to Create Independent Brand, Aims to Create Smartphones for 'Young People Around the World'

Share on Facebook Tweet Share Reddit Comment
Realme Separates From Oppo to Create Independent Brand, Aims to Create Smartphones for 'Young People Around the World'

It is yet to be seen whether Realme will continue to be part of BBK Electronics, Oppo's parent company.

Highlights

  • Realme launched its first phone in May 2018
  • Sky Li was previously Global VP at Oppo
  • OnePlus was also created by a former Oppo executive

Oppo sub-brand Realme is breaking away to become an independent brand and will be headed by Sky Li, former Global VP at Oppo who has resigned to take up the responsibility of running the new mobile phone business in India and other markets. Interestingly, this is the second instance when an Oppo executive has left the core business to continue with a new brand - previously, it was Pete Lau who started OnePlus. However, OnePlus still remains a part of Oppo's parent company, BBK Electronics.

According to his letter posted on Facebook, Sky Li, founder and Global CEO of Realme, said, "Before leaving Oppo officially, I've been in charge of Oppo's global overseas market during these past few years, leading Oppo to grow from the business available in 3 markets to one that covers 31 countries and regions. The overwhelming response and trust from the young generation is something that has encouraged me to launch the new brand Realme. The new brand will not only offer a good product but also will reflect one's persona. I am proud to declare that the new brand will have more to offer to young people around the world with better products."

Towards the end, Sky Li also thanked Oppo CEO Tony Chen for his guidance over the past 18 years that they have worked together.

To recall, the sub-brand launched its first smartphone, the Realme 1, exclusively in India back in May this year. The smartphone offered extreme value-for-money with specifications such as a MediaTek Helio P60 SoC, up to 6GB of RAM, up to 128GB of internal storage, and a unique design at a starting price of just about Rs. 8,990. The smartphone is sold through flash sales on Amazon.in and the initial reception has been good, with hundreds of positive reviews on the online retailer's website.

 

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Unique design
  • Great performance
  • Value for money
  • Good battery life
  • Bad
  • Average cameras
  • No fingerprint sensor
  • Cluttered OS
Display6.00-inch
Processorocta-core
Front Camera8-megapixel
Resolution1080x2160 pixels
RAM6GB
OSAndroid 8.1
Storage128GB
Rear Camera13-megapixel
Battery Capacity3410mAh
Further reading: Realme, Oppo
iOS 12 Developer Beta 5 Hints at 'Dual-SIM' Support for iPhones; New tvOS 12, macOS 10.14 Mojave, watchOS 5 Developer Beta Versions Released Too
Uber Hits the Brakes on Self-Driving Trucks in the US
 
 

Advertisement

 

Advertisement