According to a report from Bloomberg, Razer “is developing a mobile device tailored for its consumer base of hardcore gamers” citing sources familiar with the matter.
This won’t be the first time a company has taken a stab at making a phone for gamers. In the past, Nokia tried doing this with the N-gage, Sony attempted this with the Xperia Play, and even Indian brand Mitashi launched the Mitashi Play Thunderbolt smartphone nearly three years ago.
Nonetheless, given Razer’s positioning as a firm for hardcore gamers, it would be interesting to see how this pans out. More so when you consider how ubiquitous smartphones are and that even mid-range Android devices can play games just fine.
In India, Razer has a presence, selling its peripherals via distributor Acro. However its premium price point has seen it make little to no impact in a cost conscious market with competition from the likes of Logitech, Cooler Master, and Steel Series.
Considering that the firm has ignored the nation for its Razer Blade laptop line-up as well, it’s safe to say that India may not be a priority for its gamer-focussed smartphone despite being one of the biggest markets for mobile devices in the world.