The company further to sweeten the deal for interested consumers also announced an add-on offer for India valid till Thursday. Under the promotional offer, consumers can get flat 50 percent discount on accessories along with the purchase of the OnePlus One smartphone in the limited period. The three accessories included in the limited period offer include OnePlus JBL E1+ Earphones, OnePlus Flip Cover (White), and OnePlus Premium Matte Screen Protector.
(Also see: OnePlus One vs. Xiaomi Mi 4)
Commenting on the announcement, Carl Pei, Co-Founder and Head of Global, OnePlus, said, "By rigorously testing and improving our logistical structure over the last one year, we are far more confident that our processes have matured enough for us to handle the increased production and after-sales support that comes along with opening up sales. It's what we've been working towards, and now we're ready."
Pei also dropped a hint that the company is gearing up to introduce the successor to the One smartphone, the OnePlus 2. He added, "This current shift from an invite system to a non-invite system is a big step, one from which we will learn a great deal before the OnePlus 2 launch, with invites, in the third quarter of this year."
The company earlier this month had announced that it would not hike the price of One smartphone in India. The move by OnePlus to get away from an invite system for the One smartphone in India required can also be seen as a way to keep the smartphone more reachable considering that Xiaomi's 2014 flagship, Mi 4 16GB and 64GB, are available without registrations. The move can also be seen as an attempt to clear out stocks of the OnePlus One smartphone ahead of its successor launch in coming months.