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OnePlus Captured 48 Percent Market in India’s Premium Smartphone Segment in Q4 2017: IDC

OnePlus Captured 48 Percent Market in India’s Premium Smartphone Segment in Q4 2017: IDC

By Gadgets 360 Staff With Inputs From IANS | Updated: 24 February 2018 15:03 IST

Highlights

The company excelled in the above $400 price segment
Apple was the only major competitor to OnePlus
The premium phone segment in India grew 97 percent YoY

Chinese phone maker OnePlus seems to have continued its growth in the overall Indian premium Android smartphone segment (above $400 or roughly Rs. 25,900) by capturing 48 percent market share in Q4 2017, as per International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker Q4 2017. The IDC data also highlights the growing importance of the premium Android smartphone segment that outperformed the overall smartphone market with 97 percent Year-on-Year (YoY) growth (vs 54 percent for overall premium smartphone market and 14 percent for the overall smartphone market).

During 2017, OnePlus grew by a staggering 1,116 percent in the premium smartphone segment as it further strengthened its robust performance in the online market and entrenched itself in the minds of smartphone users in India by consistently staying ahead of the players like Apple and Samsung.

According to a Counterpoint Research report for the last quarter on the Indian handset market, the premium smartphone segment was the second fastest growing segment (+20 percent YoY) in CY 2017 driven by the strong performance of OnePlus and Apple.

Talking about the findings from the Q4 2017 report, Tarun Pathak, Associate Director, Counterpoint Research, had said, “While India’s smartphone market continues to grow in double digits, the premium segment (> INR 30,000) is all set to grow faster (+20 percent) than the overall smartphone market in CY 2018. In such a scenario brand like OnePlus, the fastest growing brand in this segment, is likely to grow as it enjoys a strong brand loyalty in India while positioning itself as a flagship-killer in the segment”.

Vikas Agarwal, General Manager at OnePlus said, “It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just 3 years of entering the Indian market. It is a great validation of our user focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support.”

In Q3 2017 too, the company claimed that its OnePlus 5 was the best-selling premium smartphone in India.

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