OnePlus Aims to Sell 1 Million Smartphones by Year-End

OnePlus Aims to Sell 1 Million Smartphones by Year-End
Chinese handset maker OnePlus on Tuesday said it expects to sell one million units of its two devices - OnePlus One and OnePlus 2 - in five months as it eyes a bigger play in the multi-billion Indian smartphone market.

The company on Tuesday launched its new handset, OnePlus 2, priced at Rs. 24,999. The device will be available from August 11 on Amazon India through the invite-only model.

"India is an important market for us. Outside of China, it is already the third largest market for us, after the US and Europe... We expect to sell one million units of OnePlus One and OnePlus 2 by December," OnePlus India General Manager Vikas Agarwal told PTI.

OnePlus had launched its first device in December last year and has sold about 250,000 units till date. Agarwal said the company would continue to sell its OnePlus One handset in the country.

India is one the fastest growing smartphone markets globally. According to research firm CMR, 19.5 million smartphones were shipped in India in March 2015 quarter.

On OnePlus 2, Agarwal said the device boasts top of the line specs, one of the best camera in the market and a beautiful design.

"From day one, we've prioritised our product and our community above all else, we carefully listened to our users' feedback and incorporated suggestions in building the OnePlus 2," he said.

The OnePlus 2 will feature a 5.5-inch in-cell display with a full-HD (1080x1920 pixel) resolution and 1500:1 contrast ratio. It will be powered by a 64-bit octa-core Snapdragon 810 v2.1 SoC clocked at 1.8GHz and coupled with an Adreno 430 GPU alongside 4GB of LPDDR4 RAM and 64GB internal storage. It will sport dual 4G Nano-SIM card slots (dual-SIM dual standby), as well as USB Type-C connectivity (with the cable reversible at both ends).

The OnePlus 2 bears a 13-megapixel rear camera with a 1.3-micron sensor, laser autofocus, dual-LED flash, f/2.0 aperture, 4K video recording, RAW image support, and OIS, apart from a 5-megapixel front-facing camera. It runs on a 3300mAh battery, and has a fingerprint sensor that can store up to 5 prints and unlock in under 0.5 seconds. It weighs 175 grams. A 16GB OnePlus 2 with 3GB of LPDDR4 RAM will be made available later this year at Rs. 22,999.

Written with inputs from PTI


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