OnePlus 7 Price in India Likely to Be Around Rs. 40,000: techARC

OnePlus 6 base variant was launched at Rs. 34,999.

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OnePlus 7 Price in India Likely to Be Around Rs. 40,000: techARC

OnePlus 7 price in India estimated by seeing price increases of previous generations

Highlights
  • OnePlus 6T base variant was launched at Rs. 37,999
  • Recently, OnePlus 6T prices were cut in India
  • OnePlus 7 and OnePlus 7 Pro launch date set for May 14

The much-awaited OnePlus 7 may cost Rs. 39,500, as with every new flagship launch, OnePlus has consistently increased the price by 12.6 percent on an average, a study by market research firm techARC claimed on Thursday.

The base variant of OnePlus 6 was launched last year at Rs. 34,999, while the OnePlus 6T was launched at Rs. 37,999.

The starting price of OnePlus 7 is likely to range from Rs. 37,000 to Rs. 39,500, techARC added.

The Chinese premium smartphone maker is scheduled to refresh its lineup with the new OnePlus 7 and OnePlus 7 Pro on May 14 at simultaneous events in New York, London, and Bengaluru.

"OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern," techARC Chief Analyst Faisal Kawoosa said in a statement.

"This has led the brand achieve growth in revenues as well as profitability with consumers getting better experience at incremental price increase," Kawoosa added.

The study analysed the flagship smartphones of four popular brands in premium categories -- Samsung, Apple, OnePlus, and Google.

Samsung's Galaxy S series witnessed the lowest increase in pricing at 8 percent, compared to Apple iPhone at 20 percent price rise with every new addition to the flagship series.

Google's Pixel has only seen 11.7 percent increase in price with new edition launches, said the study.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Excellent performance
  • All-day battery life
  • Loud stereo speakers
  • Bad
  • Below-average low-light camera performance
  • Inconsistent focus in portraits and macros
  • Poor low-light video stabilisation
Display6.41-inch
ProcessorQualcomm Snapdragon 855
Front Camera16-megapixel
Rear Camera48-megapixel + 5-megapixel
RAM6GB
Storage128GB
Battery Capacity3700mAh
OSAndroid 9 Pie
Resolution1080x2340 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Premium build
  • Vivid and immersive display
  • Powerful stereo speakers
  • Snappy UI and app performance
  • Useful secondary cameras
  • Good battery life
  • Bad
  • Heavy
  • Inconsistent AF in macros
  • 4K videos have oversaturated colours
  • Mediocre low-light video performance
  • No wireless charging
Display6.67-inch
ProcessorQualcomm Snapdragon 855
Front Camera16-megapixel
Rear Camera48-megapixel + 8-megapixel + 16-megapixel
RAM12GB
Storage256GB
Battery Capacity4000mAh
OSAndroid 9.0 Pie
Resolution1440x3120 pixels
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