If you haven't heard of Nuu Mobile yet it's probably because the brand hasn't been seen in India, until today that is. The US-based company at an event in New Delhi on Wednesday officially marked its entry into the country with the launch of four new smartphones. Nuu Mobile is known for making affordable Android handsets and the Q500, Q626, M3, and X5 look to offer just that.
Nuu Mobile has been present in markets like the US, the UK, Indonesia, and others for a while. The company is now looking to get a piece of the Indian market that is currently dominated by the likes of Samsung, Xiaomi, Vivo, and Oppo to name a few in the budget to mid-range category. The first batch of phones from the company will look to offer affordable Android handsets in a variety of designs to target consumers of all kinds.
The 4G VoLTE-enabled Q500, Q626, M3, and X5 range between Rs. 9,999 to Rs. 15,999 with the Q500 being the cheapest of the lot and the X5 on the other end of the price tag. The M3 and Q626 fall in between being priced at Rs. 12,499 and Rs. 12,999, respectively. The smartphones will be available through offline channels and will go on sale some time in September. The company plans to invest $5 million in marketing in India to spread the awareness of the new brand.
The X5 from Nuu Mobile is the company's flagship offering in the mid-range category. The smartphone features a zinc-aluminium alloy casing and features a fingerprint sensor on the back. The handset sports a 5.5-inch (1080x1920) full-HD display and features what the company calls SmartWake technology and air gestures for smart controls. It runs on Android 7.0 Nougat and is powered by a 1.5GHz octa-core MediaTek MT6750T SoC coupled with 3GB of RAM and 32GB of inbuilt storage, which is expandable via a microSD card (up to 128GB).
Optics on the Nuu X5 include a 13-megapixel camera on the back with flash, autofocus, panorama, burst, and live photo. A 5-megapixel wide-angle lens is present on the front with autofocus for better group selfies. The dual-SIM smartphone houses a 2950mAh battery, and features connectivity options that include Wi-Fi 802.11 b/g/n, Bluetooth 4.0, Micro-USB 2.0, FM, GPS, among others.
The M3 is dual-SIM smartphone that runs on Android 7.0 Nougat. It is wrapped in a metal body for a smooth finish. It features a 5.5-inch HD display with smart gesture features similar to the X5. The dual-SIM handset is powered by a 1.3GHz quad-core MediaTek MTK6737 SoC coupled with 2GB of RAM and 16GB of inbuilt storage, which is expandable via a microSD card (up to 128GB).
The Nuu M3 sports an 8-megapixel rear camera with flash, autofocus, live photo, and more. The front sees a 5-megapixel camera with autofocus. The handset houses a 3200mAh battery and includes connectivity options such as Wi-Fi 802.11 b/g/n, Bluetooth 4.0, Micro-USB 2.0, FM, and GPS, among others.
The Q626 features a glass front and back for a premium look at a budget price point. It is offered in Sapphire Blue and Jet Black colour options. It sports a 5-inch (720x1280 pixels) display and is powered by a quad-core MediaTek processor coupled with 2GB of RAM and 32GB of inbuilt storage. There is a fingerprint scanner on the back of the smartphone.
The Q626 sports an 8-megapixel rear camera with flash, autofocus, live photo and more. The front sees a 5-megapixel camera with autofocus. Connectivity options include Wi-Fi 802.11 b/g/n, Bluetooth 4.0, Micro-USB 2.0, FM, GPS, among others.
The Q500 is the cheapest of the lot and features a metal body that comes in Matte Black and Silver colours. The handset is 6.9mm thin and sports a 5-inch (720x1280 pixels) display. Like the other Nuu smartphones, this one too is powered by a MediaTek processor. It features 2GB of RAM and 16GB of inbuilt storage, which is expandable via a microSD card (up to 128GB).
Much like the M3 and Q626, the Q500 also features an 8-megapixel rear camera with and a 5-megapixel front facing camera. Connectivity options include Wi-Fi 802.11 b/g/n, Bluetooth 4.0, microUSB 2.0, FM, GPS, among others.
"Globally, Nuu Mobile has gained very high trust of its customers through its groundbreaking innovation and high-quality services. We believe in protecting our customers' interests with extended warranties, timely updates and we are committed to deliver this," Michael Sit, Chairman of Nuu Mobile.