Nokia Sold 35 Million Feature Phones in 2016: Strategy Analytics

Nokia Sold 35 Million Feature Phones in 2016: Strategy Analytics
Highlights
  • Nokia managed to account for 9 percent of global feature phone sales
  • It managed to sell 35 million handsets
  • Samsung led the way with 13 percent market share

Nokia, whose mobile brand is now controlled by HMD Global, reportedly managed to sell 35 million feature phones in 2016. The company was only second to Samsung, who managed to sell 52.6 million feature phones last year.

In all, 396 million feature phones were shipped in 2016, refuting all myths that the market for feature phone is extinct. And now, with the potential Nokia 3310 reboot, the feature phone segment may see a shift in dominance from Samsung to Nokia. Nokia took 8.9 percent of the market share worldwide, while Samsung managed to rake in 13.2 percent of the market share, according to research firm Strategy Analytics.

HMD Global took rights of the Nokia brand in 2016, and soon after released the Nokia 150 feature phone as well. This means that Microsoft and HMD Global together managed to sell 35.3 million feature phones last year. Samsung boasts of an even larger number - 52.3 million - strongly indicating that there is still an audience for feature phones. In the number three spot was TCL-Alcatel, with 27.9 million units shipped. Other manufacturers accounted for the remaining 280.5 million units.

"Global feature phone shipments reached 396 million units in full-year 2016, accounting for 21 percent of all 1.88 billion mobile phones shipped last year. Feature phones today still account for 1 in 5 of all mobile phones bought worldwide and the category is surprisingly larger than many think," the report further states.

As mentioned, Nokia is hosting its pre-MWC event today scheduled to begin in a few hours. It is expected to launch the Nokia 3310 reboot at the event with a larger colour display, and run on Series 30+ user interface. At the event, the Nokia 3, Nokia 5, and Nokia 8 are also expected to be revealed.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Feels solid
  • Stock Android experience
  • Dedicated slots for SIMs and microSD card
  • Bad
  • Average overall performance
  • Camera quality is below par
  • No fingerprint scanner
Display 5.00-inch
Processor MediaTek MT6737
Front Camera 8-megapixel
Rear Camera 8-megapixel
RAM 2GB
Storage 16GB
Battery Capacity 2630mAh
OS Android 7.0
Resolution 720x1280 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great performance
  • Very good display
  • Excellent battery life
  • Decent cameras
  • Stock Android, promise of timely updates
  • Bad
  • Not fully waterproof
  • Low-light camera performance could’ve been better
Display 5.30-inch
Processor Qualcomm Snapdragon 835
Front Camera 13-megapixel
Rear Camera 13-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 3090mAh
OS Android 7.1.1
Resolution 1440x2560 pixels
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com. More
Google Assistant to Be Made Available for Android 6.0 Marshmallow Devices

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com