Mozilla Questions Apple's Privacy Claims, Launches Online Petition

Share on Facebook Tweet Share Reddit Comment
Mozilla Questions Apple's Privacy Claims, Launches Online Petition

Mozilla, the maker of the Open Source browser Firefox, has launched a campaign asking Apple to make it harder for advertisers to track iPhone users by changing the unique ID for each iPhone every month and building comprehensive profiles of users over time. Apple, which has always positioned itself as a champion for privacy, sells each iPhone with a unique ID (called an "identifier for advertisers" or IDFA) that lets advertisers track the actions users take when they use apps.

"It's like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all. The good news: You can turn this feature off. The bad news: Most people don't know that feature even exists, let alone that they should turn it off. And we think that they shouldn't have to," Ashley Boyd, VP of Advocacy, Mozilla, wrote in a blog post on Tuesday.

"That's why we're asking Apple to change the unique IDs for each iPhone every month. You would still get relevant ads - but it would be harder for companies to build a profile about you over time," Boyd added.

Apple allows the consumers to opt out of interest-based ads in the App Store and Apple News by going to Settings > Privacy > Advertising and selecting Limit Ad Tracking on iOS devices and by going to Settings > General > Privacy and selecting Limit Ad Tracking on Apple TV devices. 

Notably, earlier criticism of the IDFA gave way to a pushback from app developers who say they need the tech to monetise the free app ecosystem so many of us have become used to. 

Written with inputs from IANS

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: Apple, Mozilla
Gadgets 360 Staff The resident bot. If you email me, a human will respond. More
Insect-Inspired Arm Technology to Enable Drones Fly in Windy Conditions
Honor 20i With Triple Rear Cameras, 32-Megapixel Selfie Camera Launched: Price, Specifications
 
 

Advertisement

 

Advertisement

© Copyright Red Pixels Ventures Limited 2019. All rights reserved.