Micromax's Yu Yureka Sale Sees 10,000 Units Go out of Stock in 3 Seconds

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Micromax's Yu Yureka Sale Sees 10,000 Units Go out of Stock in 3 Seconds
The third flash sale of Micromax's Yu Yureka (Review | Images) on Thursday saw 10,000 smartphones go out of stock in 3 seconds on Amazon India, matching the figures of the first flash sale that saw much controversy due to site glitches and incorrect pricing, as well as allegations of making a smaller number units (3,000) available to purchase.

Micromax subsidiary Yu Televentures also announced the next flash sale for the Yu Yureka will be held at 2pm IST on February 5, while registrations for the next sale open at 5pm IST on Thursday. The company says it will follow a weekly flash sale model on Thursdays, and that unlike previous flash sales, users will have to register individually for each sale, with earlier registrations not being carried forward.

Yu Televentures also announced that it will be ramping up the availability of the Yu Yureka, almost doubling the number units it will make available for purchase in the flash sales. To put that in perspective, 10,000 units of Micromax's Yu Yureka were made available in the first flash sale (and went out of stock in 3 seconds), while 15,000 units were made available in the second sale (and went out of stock in 4 seconds).

(Also see: No, Amazon and Micromax Yu Did Not Lie About Yureka Flash Sale)

Notably, a special Yu Yureka sale was held on Wednesday for contest winners and "impacted customers" who were unable to avail the smartphone in the previous two sales to due to incorrect price listings or payment issues, as well as for those customers that received defective or damaged units.

Priced at Rs. 8,999, Micromax's Yu Yureka offers some rather impressive specifications at the price. The dual-SIM smartphone features Cat. 4 4G LTE connectivity, and runs Cyanogen OS 11 based on Android 4.4.4 KitKat. It bears a 5.5-inch HD (720x1280 pixels) IPS display with Gorilla Glass 3; a 64-bit 1.5GHz octa-core Snapdragon 615 SoC (MSM8939); an Adreno 405 GPU; 2GB of RAM; a 13-megapixel Sony Exmor CMOS sensor rear camera with an f/2.2 aperture and flash; a front-facing 5-megapixel fixed-focus camera; 16GB of inbuilt storage expandable via microSD card (up to 32GB), and a 2500mAh Li-Po battery.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good performance
  • Great camera
  • Highly customisable Cyanogen OS
  • LTE support
  • Bad
  • Average battery life
Display 5.50-inch
Processor Qualcomm Snapdragon 615
Front Camera 5-megapixel
Rear Camera 13-megapixel
RAM 2GB
Storage 16GB
Battery Capacity 2500mAh
OS Cyanogen OS 11
Resolution 720x1280 pixels
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