Micromax's Yu Televentures brand has slashed the price of the Yureka Plus, making the smartphone Rs. 1,000 cheaper than its launch price. Micromax's Yu Yureka Plus will be now available at Rs. 8,999, down from its launch price tag of Rs. 9,999.
The company made the announcement via its Twitter and Facebook pages on Monday, and the new price is already visible on Amazon India, the company's official online partner. The price cut on the Yureka Plus (Review) comes just within two weeks of launch, and seems to be a desperate move by the company to keep the smartphone relevant against the likes of the Lenovo K3 Note and recently launched Motorola Moto G (3rd Gen).
All existing Yureka Plus customers well receive an Amazon.in gift voucher worth Rs. 1,000 in next few days, the company said. Yu started teasing the price cut on the Yu Yureka Plus over the weekend via its social channels. Amazon India, is taking registrations for the next flash sale on Thursday, and registrations close at midnight Tueday.
(Also see: Yu Yureka Plus vs. Yu Yureka)
At launch, Yu had touted that the Yureka Plus was its next-generation version of its Yu Yureka smartphone. The smartphone runs on Cyanogen OS 12, based on Android 5.0.2 Lollipop. It features dual-SIM support, with slots for Micro-SIM cards (4G+3G). The smartphone features Cat. 4 4G LTE connectivity. Micromax's Yu Yureka Plus features a 5.5-inch full-HD (1080x1920 pixels) IPS display, which is higher than the previous Yureka (Review | Pictures) smartphone that came with a 5.5-inch HD (720x1280 pixels) IPS display. It also sports Gorilla Glass 3 for protection.
(Also see: Yu Yureka Plus vs. Yu Yureka vs. Yu Yuphoria)
Much like Yureka, the Yureka Plus runs on a 64-bit octa-core Snapdragon 615 SoC (MSM8939) clocked at 1.5GHz, coupled with Adreno 405 GPU, and 2GB of RAM. The Yu Yureka Plus sports a 13-megapixel autofocus camera with an LED flash. A front-facing 5-megapixel fixed-focus camera is also on board. The Yureka Plus comes with 16GB of inbuilt storage with microSD card support (up to 32GB), and packs a 2500mAh battery. Connectivity options include Bluetooth 4.0, Micro-USB, Wi-Fi 802.11 b/g/n, GPS, and a 3.5mm audio jack. The Yu Yureka Plus include sensors such as accelerometer, proximity sensor, ambient light sensor, and gyroscope. The smartphone will be available in Alabaster White and Moondust colour variants.