Micromax on Thursday announced a partnership with Oyo Rooms to give customers of its devices a 'seamless booking experience' as well as exclusive deals. The integration will available either in the form of an on-device native experience via its Around-Steroid Launcher, and via factory preloaded Oyo app on other devices, the two companies said in a joint statement.
Micromax users will also be able to avail of Oyo's recently unveiled feature of assured early check-ins at hotels across the country along with exclusive offers - 25 percent instant discount and 100 percent cashback on checkout. A precise timeline for when these features and discounts will become available to Micromax smartphone users was not specified.
To recall, Micromax's 'Around' services are centred around the Steroid Launcher that aggregates information from various popular apps in categories such as food, travel, shopping, cabs, cricket, news, and weather. The service was first launched with the company's Yu brand of smartphones in December 2015.
Commenting on the partnership Rahul Sharma, Co-Founder, Micromax Informatics, said, "In our pursuit to provide innovative product services hassle free experiences on a click of button rather than logging into multiple apps downloaded from play store, Micromax will now offer hotel stay across 200 cities in India with exclusive offers deeply integrated in Micromax in-house platforms such as Around-Steroid Launcher or / and a full Oyo App Experience to Micromax users. With the holiday season and long weekends in the New Year 2017, our users can enjoy the deep integration of OYO, and avail offers, anytime anywhere in India."
Speaking on the partnership Anurag Gaggar, VP - Product, Oyo, said, "We have been consistently working towards providing best in class hotel experiences to our consumers across the country. This partnership enables us to deliver Oyo's premium booking and stay experience to our guests and new users through innovative delivery platforms such as Around-Steroid launcher, notification updates & other exclusive platforms of Micromax to its 3.3 million monthly active customers."