Micromax's Yu Yureka to Go on Sale for First Time Today; 10,000 Units Up for Grabs

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Micromax's Yu Yureka to Go on Sale for First Time Today; 10,000 Units Up for Grabs
Micromax's Yu Yureka smartphone will go on sale for the first time on Tuesday. Yu Televentures, the subsidiary of Micromax, will offer 10,000 units of the Yu Yureka via Amazon India at 2PM.

The Yu Yureka smartphone will be available to registered users from Micromax's official online partner for the handset. Micromax's new Yu brand of Cyanogen OS-based smartphones last month announced the early closure of registrations for the first sale of its Yureka smartphone, due to the "overwhelming response" received by the firm.

(Also see: Micromax's Yu Yureka Review | Pictures)

Micromax co-founder Rahul Sharma told PTI, "We saw unprecedented response with over three lakh registrations. Registrations were to be open till December 25. However, owing to the mega response they had to be closed a day earlier."

Sharma also added that the company saw elicited interest from overseas markets for its Yu Yureka smartphone, despite that the registrations were within India.

He also pointed that the company is working to ramp up the units. "We are working on ramping our capacities. Given the kind of enthusiasm that we have seen, we will increase the number of units put out for sale gradually," Sharma said.

The Yu Yureka has been priced at Rs. 8,999, and sports some rather impressive specifications at the price. The dual-SIM smartphone features Cat. 4 4G LTE connectivity, and run Cyanogen OS 11 based on Android 4.4.4 KitKat. It bears a 5.5-inch HD (720x1280 pixels) IPS display with Gorilla Glass 3; a 64-bit 1.5GHz octa-core Snapdragon 615 SoC (MSM8939); an Adreno 405 GPU; 2GB of RAM; a 13-megapixel Sony Exmor CMOS sensor rear camera with an f/2.2 aperture and flash; a front-facing 5-megapixel fixed-focus camera; 16GB of inbuilt storage expandable via microSD card (up to 32GB), and a 2500mAh Li-Po battery.

Written with inputs from PTI

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  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good performance
  • Great camera
  • Highly customisable Cyanogen OS
  • LTE support
  • Bad
  • Average battery life
Display 5.50-inch
Processor Qualcomm Snapdragon 615
Front Camera 5-megapixel
Rear Camera 13-megapixel
RAM 2GB
Storage 16GB
Battery Capacity 2500mAh
OS Cyanogen OS 11
Resolution 720x1280 pixels
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