This is the company's third launch this month following the unveiling of the Canvas Mega (E353) and Canvas Mega 4G (Q417) at Rs. 7,999 and Rs. 10,999 respectively last week. The new Micromax Canvas Pulse 4G supports Indian LTE bands and also comes with dual-SIM dual standby support.
For specifications, the Canvas Pulse 4G runs Android 5.1 Lollipop out-of-the-box and comes with a 5-inch HD (720x1280 pixels) display. The smartphone is powered by a 1.3GHz octa-core MediaTek (MT6753) processor coupled with 3GB of RAM. It comes with 16GB of inbuilt storage, which is further expandable via microSD card (up to 32GB).
It sports a 13-megapixel rear autofocus camera with LED flash, while there is a secondary 5-megapixel front-facing camera also on board. On the connectivity front, the Canvas Pulse 4G offers 3G, GPRS/ EDGE, Wi-Fi 802.11 b/g/n, Micro-USB, and Bluetooth options. The smartphone packs a 2100mAh battery and will be available in Black colour. It packs sensors such as accelerometer, ambient light sensor, magnetometer, and proximity sensor.
The company in a press statement confirmed that in strategic partnership with Flipkart on the Micromax Xpress smartphones this year, it sold over 500,000 units of Xpress devices in less than 5 months. Micromax also announced a partnership with Airtel to provide an introductory 4G double data offer for a period of 6 months across its entire 4G range of smartphones.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Ltd said, "Our latest launch, Canvas Pulse 4G is our premium yet powerful product with Flipkart offering 3GB RAM and octa-core at a never before price reiterating our commitment to democratizing technology for the new age digital natives who want to be connected all the time. Our strategic partnership with Flipkart has helped us consolidate our strong foothold in the value for money segment of the online channel and with this launch we are aiming to target the premium segment of our target audience."