The company also says the Canvas Doodle 3 will come preloaded with a BigFlix subscription that offers 6 months of unlimited movies.
The Canvas Doodle 3 features a 6-inch display, the highlight of the device at this price, offering a FWVGA (480x854 pixels) resolution. It runs Android 4.4.2 KitKat out-of-the-box.
A dual-SIM (GSM+GSM) phablet, the Canvas Doodle 3 is powered by a 1.3GHz dual-core MediaTek (MT6572) processor alongside 1GB of RAM.
It sports a 5-megapixel autofocus rear camera and also houses a 0.3-megapixel front-facing camera. There is 4GB of built-in storage on the Canvas Doodle 3, which is further expandable up to 32GB with the help of a microSD card. The Canvas Doodle 3 offers 3G support apart from Wi-Fi, Bluetooth, EDGE/ GPRS, GPS/ A-GPS and Micro-USB connectivity options.
Micromax's Canvas Doodle 3 features a 2500mAh battery that is rated to deliver up to 9 hours of talk time and 260 hours of standby time.
Other preloaded apps on the Canvas Doodle 3 include M! Live, M! Doodle, BigFlix, Get It, Games (marbles, Rope Cut, Jelly jumper), Kingsoft Office and Opera Mini.
Commenting on the launch, Shubhodip Pal, CMO Micromax said, "At Micromax, we have always aimed to offer something new and different with every product launch with affordable innovation being our core DNA. The Canvas Doodle 3 further reinforces our commitment to empower our consumers with larger screen to help them express their imagination in a more creative way like never before. This is complemented by an entire ecosystem of applications."