The smartphones - Micromax Canvas A1, Karbonn Sparkle V, and Spice Dream Uno - come with near identical specifications: a 4.5-inch (480x854 pixels) IPS FWVGA display; 1.3GHz quad-core MediaTek processor; 1GB of RAM, 4GB of inbuilt storage; expandable storage support via microSD card (up to 32GB); a 5-megapixel rear camera with LED flash; a 2-megapixel front camera; Wi-Fi, Bluetooth, GPS, GPRS/ EDGE, 3G, and a 1700mAh battery.
With Android One, Google aims to improve the quality of hardware and software by giving handset makers a frame of reference.
Currently, many affordable smartphones in India already offer customised versions of the Android operating system. In case of Android One, the eventual software upgrades on the Android One phones would come directly from Google. This would give Google better control of the operating system and ensure users get a consistent service.
The devices will be among the first get Android L update and will have Google translate featuring Hindi to English.
"We expect India to be the second largest Internet market by 2017," said Sundar Pichai, Senior Vice President at the Mountain View, California-based tech company. "You're going to see applications tailored to the Indian market over time. We're really excited about that."
"Our goal was to develop high quality smartphones at an affordable price, with access to connectivity," he added about Android One smartphones.
Gartner Principal Research Analyst Vishal Tripathi said Android One devices will be under Google's control thereby ensuring a standard hardware and software specs, which in turn will lead to a better experience for the consumers.
"Besides, it will also help to consolidate the highly fragmented smartphone market in India. No doubt competition will intensify due to this launch," he added.
Written with inputs from PTI