Photo Credit: LG G6
LG has informed that the G7 smartphone is right on track. The company has reportedly said that there is no delay to the LG G7, and the release date is currently under consideration. The smartphone was expected to be launched at the MWC 2018, just like the LG G6 launch the previous year. However, several reports had recently suggested a potential delay in the launch of the handset, as the company was re-evaluating its mobile business strategy.
LG Electronics is on a mission to defray years of losses from its mobile division. Earlier, a report in local South Korean media had claimed that LG CEO and Vice-Chairman Jo Seong-jin had ordered a revision in the LG G7, aiming to review the product from scratch. Another report had claimed that the G7 smartphone team was told to halt recent work related to development.
Meanwhile, denying the rumours, LG told Engadget, "Some stories have reported that LG's mobile division is delaying the release of the G7 in order to re-evaluate its performance and design. This is inaccurate. Preparations for the launch of the G6's successor are on schedule." The spokesperson also added that LG plans to focus on creating meaningful products instead of launching new products based on tradition or industry expectations. LG says it will launch its new flagship "when the time is right". The statement in line with Seong-jin's statement at the CES, where he said: "we will not launch it (LG G7) just because other rivals do".
The statement hasn't specified whether the G7 will be unveiled at MWC 2018 or not. But, since the event is less than a month away, it is expected that there will be a separate event for the launch.
Seong-jin had also mentioned earlier that LG Electronics might experiment with different model names. An earlier report had suggested a possible rebranding of smartphones at LG.
With growing speculations and rumours regarding the release date of the G6's successor, it is expected that there will be a lot of expectations from the smartphone. However, it could also be a good move as LG's plan to be the first mover last year by launching the LG G6 before the Samsung Galaxy S8, didn't work out that well.
Based on previous rumours, the 2018 flagship from LG could sport an 18:9 aspect ratio display, with slimmer bezels than before. A dual camera setup is also speculated to be present on the handset. The smartphone is expected to be powered by the latest Snapdragon 845 processor, albeit after the Samsung Galaxy S9 that will be launched at MWC.