LeEco on Tuesday, alongside launching its 'Supertainment' services in India, also announced a new variant of its Le 1s smartphone in India. Rather confusingly called the LeEco Le 1s Eco, the smartphone is priced at Rs. 10,899. It comes with a free 1-year subscription to LeEco Membership, which is priced at Rs. 4,900. The 'Made for India' and 'Made in India' smartphone will feature support for 10 Indian languages.
The company also announced that the smartphone will be available at a special introductory price of Rs. 9,999 in its first flash sale at 2pm on May 12 via Flipkart. 100,000 units will be offered in the first sale.
Featuring a 5.5-inch full-HD (1080x1920 pixel) In-cell IPS LCD display with 500-nit brightness and a pixel density of 403ppi, the Android 5.0 Lollipop-based LeEco Le 1s Eco runs the company's EUI interface, and is powered by an 64-bit octa-core MediaTek Helio X10 SoC clocked at 1.85GHz, coupled with 3GB of RAM. The smartphone sports a 13-megapixel rear camera with flash, and a 5-megapixel front-facing camera.
The LeEco Le 1s Eco comes with 32GB of inbuilt storage, and also sports a mirror-surfaced fingerprint sensor with a 99.3 percent precision rate. It bears a 3000mAh battery. The company is also touting a SuperCharge feature that in 5 minutes of charging can provide up to 3.5 hours of talk time. It uses the USB Type-C port on the Le 1s Eco tocharge the battery.
As for Indian language support, LeEco will provide support for 10 languages in an upcoming OTA update. The languages include - Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, and Telugu.
Apart from 4G LTE (with support for Indian LTE bands), the LeEco Le 1s Eco offers Wi-Fi 802.11 a/b/g/n/ac + Direct functionality, Bluetooth 4.1, GPS/ A-GPS, 3.5mm audio jack, USB Type-C, and Infrared connectivity support.
The LeEco Le 1s Eco weighs 169 grams, and measures 151.1x74.2x7.6mm. The company also announced it has 550 service centres in India, and 24/7 live chat in 8 different languages. It aims to increase its customer service bases as it expands in the country.