The iPhone X price in India is on top of every fan's mind in the country as it will become the first mainstream to breach the Rs. 1-lakh barrier when it launches. Priced in India at Rs. 1,02,000 for iPhone X 256GB variant, this price beats even the iPhone 7 Plus' Rs. 92,000 launch price tag announced last year. Of course, for this price, Apple is giving fans several new features never seen before on iPhones, such as the bezel-less display, OLED panel, Face ID facial recognition system, and wireless charging, among others. Even the 64GB variant of the iPhone X - which is the new Apple flagship, positioned above the new iPhone 8 and iPhone 8 Plus - will cost a hefty Rs. 89,000, though it does not come close to the Rs. 1 lakh mark.
While iPhone 8 models will be available in India from September 29, those looking forward to the iPhone X release will have to wait till November 3. Pre-orders, however, in the country will start on October 27. This makes the iPhone X launch date in India part of the first phase rollout, which is interesting as the iPhone 8 and iPhone 8 Plus India release is part of the second phase.
If we talk about the iPhone X price in the US, Apple's home market, the 64GB and 256GB variants are priced at $999 (roughly Rs. 64,000) and $1,149 (roughly Rs. 73,600).
The first thing you notice on the iPhone X is a near bezel-less display on the front side. It is larger than ever at 5.8-inch. There is a notch on the top, but the company has pushed the screen resolution to 1125x2436 pixels, more than any previous generation iPhone models, and calls it the Super Retina Display.
The iPhone X is the future of smartphones, the executives said. Apple is doing away with the Touch ID, the fingerprint scanner embedded with Home Button that it introduced with iPhone 5s model. The iPhone X hosts a range of sensors including flood illuminator, infrared camera, front camera, and dot projector to allow customers to unlock the iPhone X by just looking at it - a system called Face ID.
Face ID is faster and more secure than the Touch ID, thanks to specialised hardware and algorithm driving that hardware. "The facial recognition grows with time. It learns your face and adapts to your face" Phil Schiller, Apple VP of Worldwide Marketing said. "It works in day, it works in night." While Touch ID could be tricked one in 50,000 times, Apple said, Face ID sees one error in one million times, citing its own internal data. Face ID will work with third-party apps as well, Schiller said.
The depth-gauging front camera can be used for another purpose, Schiller said. You can create animated emojis - called Animoji - that resemble your facial expressions. Users can make use of this feature in Messages. The company is also betting on augmented reality as a selling point in the iPhone X model.
The iPhone X features a duo of 12-megapixel rear cameras, that are larger (f/1.8 and f/2.4 apertures), and faster. It has deeper pixels, quad-LED True Tone flash, Schiller said. For the 7-megapixel selfie camera, the company says it is bringing Portrait mode feature, which it introduced with the iPhone 7 Plus last year.
In some ways, the company is testing the loyalty of its customers with the Rs. 89,000 base price tag, more than it has ever asked before for its phone. Analysts however noted that the company might still be able to sell enough of these models. In a survey earlier this month by Creative Strategies and SurveyMonkey, 21 percent consumers said they would buy the costlier iPhone regardless of the price, though 33 percent existing iPhone users said they would not upgrade if it was too expensive.
"The most expensive iPhone model, an iPhone 7 Plus with 256GB storage, already costs USD 962 unlocked and SIM free. If Apple adds a new model which costs a few dollars more it will have no impact on consumers who are looking to spend $150. They are completely different market segments," Ian Fogg, an analyst with IHS Markit told Gadgets 360.
"If the new flagship iPhone is genuinely different to other smartphones it will do two things for the mainstream India smartphone market: It will set a design theme which we will see other smartphone makers copy over the next few years, and eventually these design cues will be available in sub $150 smartphone models," he said. The sub-Rs. 10,000 smartphone market is the most popular in India, according to data from several marketing research firms.
"And, it will act as a halo product to encourage consumers to buy Apple’s entry level smartphone models, currently the iPhone SE and iPhone 6, so consumers who are attracted to Apple’s brand pick the models they can afford," Fogg added. "There will of course be some consumers in every country who are able to afford the most expensive iPhone whatever the cost. But Apple aims to create mainstream quality products, not a super niche luxury, not commodity products. A product which may fall into the luxury niche in India, could be a mainstream quality smartphone in Japan, USA, or parts of Western Europe."
We spoke at length about the iPhone X, iPhone 8, iPhone 8 Plus, Apple TV 4K, and the Apple Watch Series 3 on Orbital, Gadgets 360's weekly technology podcast. You can subscribe to Orbital via Apple Podcasts or RSS or just listen to this episode by hitting the play button below.