iPhone X 'Marginally' Outsold by iPhone 8, iPhone 8 Plus: Kantar

iPhone X 'Marginally' Outsold by iPhone 8, iPhone 8 Plus: Kantar
Highlights
  • Kantar reports that iPhone X was outsold by iPhone 8 series
  • Sales of iPhone 8 models were said to be marginally higher than iPhone X
  • iPhone X reportedly helped Apple increase its market share in urban China

While the rumour mill has been churning out a lot around the 2018 iPhone family, a new report gives a glimpse at the market performance of last year's iPhone X. It is said that the iPhone X was outsold by the iPhone 8 series, comprising the iPhone 8 and iPhone 8 Plus. The latest revelation comes just after Apple posted its fresh quarterly earnings that showed a marginal, 3 percent growth in the overall iPhone sales - with shipments figure reaching the milestone of 52.2 million units. CEO Tim Cook, however, acclaimed the iPhone X as Apple's "best-selling" phone.

The report, which comes from Kantar Worldpanel ComTech, highlights that in the US and the top five European markets, the iPhone 8 series jointly sold in marginally higher numbers than the iPhone X. Kantar believes that this could have emerged as early iPhone X demand being fulfilled with the lower-priced iPhone 8 models. Having said that, it is reported that the iPhone X helped Apple increase its market share, at least in urban China, to 22.1 percent.

The difference between the sales of the iPhone 8 series and iPhone X is considerable since the former has two different models. However, it shows that Apple wasn't able to attract a large number of customers with the iPhone X that has a bunch of new features, including the thin-bezel Super Retina display, vertically placed dual rear camera setup, and a TrueDepth system-backed Face ID, all of which have become a reference for many Android makers. Some previous reports even claimed that the Cupertino company started cutting back on the iPhone X production because of its poor sales. Moreover, it is rumoured that the flagship iPhone model will reach the end of life sometime "around mid-2018". This is more likely a development to give space to the next-generation iPhone models that are so far in the headlines with their iPhone X-like features.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Jagmeet Singh writes about consumer technology for Gadgets 360, out of New Delhi. Jagmeet is a senior reporter for Gadgets 360, and has frequently written about apps, computer security, Internet services, and telecom developments. Jagmeet is available on Twitter at @JagmeetS13 or Email at jagmeets@ndtv.com. Please send in your leads and tips. More
Google Confirms 'Arcade' Area 120-Startup Is Focused on Social Mobile Gaming
Elon Musk Cuts Off 'Boring, Bonehead' Questions by Analysts, Tesla Shares Pay the Price

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com