Apple Drops to Fourth in Global Smartphone Shipments, Samsung and Huawei Continue to Lead: IHS Markit

Premium pricing and customers holding on to their older iPhones could be the reason behind the drop in sales, according to analysts.

Advertisement
By Harpreet Singh | Updated: 8 August 2019 17:53 IST
Highlights
  • Samsung, Huawei, and Oppo are at the top three positions
  • Apple is now at the fourth spot, according to IHS's estimates
  • Apple is expected to launch three new iPhone models in September

Apple's iPhone shipments declined during the third quarter, according to a report

Last week, Apple announced that its iPhone revenue had dropped during its fiscal Q3 earnings call. The Cupertino-based technology giant doesn't reveal unit sales for the iPhone lineup any more though. Analyst group IHS Markit says Apple's iPhone shipments were down 14.6 percent during the Q2 2019, at around 35.3 million units, compared year-over-year for the same quarter. Strategy Analytics and Counterpoint Research had earlier estimated a drop in iPhone shipments by 12 percent and 11 percent respectively.

According to the IHS Markit report, the entire global smartphone market dropped by around 4 percent. Apple is now at the fourth place in the overall smartphone market, according to the report, with a 11 percent share of the market. This means that Samsung, Huawei, and Oppo occupied the top three positions during the third quarter. Xiaomi took the fifth spot.

Samsung is estimated to have shipped 75.1 million phones while Huawei, even with its recent tensions with the US, managed to ship 58.7 million smartphones in the third quarter of 2019. Samsung controls 23 percent of the market while Huawei has 18 percent share, based on IHS Markit's estimates.

Analysts at IHS Markit claim the reason behind the drop in iPhone sales could be because older iPhone users are keeping their phones for a long time while avoiding buying new, expensive iPhone models.

While Apple continues to promote its products and services aggressively, its premium pricing for the newer iPhone models seems to be hurting sales.

Advertisement

Chinese smartphone company Oppo had a good third quarter, according to IHS Markit's estimates. The company's smartphone shipments jumped by 13 percent to 36.2 million units (11 percent share). Xiaomi shipped 31.9 million units (10 percent share) during the same quarter.

India is a key market for Xiaomi for its smartphone business outside of China. However, the company continues to face more competition from other Chinese players in India such as Oppo and Vivo.

Jusy Hong, research and analysis director at IHS said, "In terms of smartphones, Huawei been able to weather the storm so far." Increased sales in China made up for its drop in international shipments during the third quarter.

Advertisement

Meanwhile, Samsung continues to dominate at the topmost positions in the smartphone industry. The company's mobile phone shipments increased by 6 percent year-over-year. Samsung still continues to face stiff competition with Chinese smartphone makers, especially in emerging markets.

 

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Apple, iPhone, Samsung, Huawei, Xiaomi, Oppo, Vivo
Email Harpreet
Harpreet is the community manager at Gadgets 360. He loves all things tech, and can be found hunting for good ... more
Advertisement

Related Stories

Tech News in Hindi »

Popular Brands
#Trending Stories
  1. Instagram Link Stickers Rolling Out: How to Use in Stories
  2. How to Download YouTube Videos on Mobile or Desktop
  3. JioPhone Next to Launch by Diwali, Confirms Google CEO Sundar Pichai
  4. Redmi Note 11 5G, Redmi Note 11 Pro, Redmi Note 11 Pro+ Launched: All Details
  5. Bitcoin, Ether, Cardano Open With Losses, Shiba Inu Gains Big
  6. Elon Musk Reveals Reason Behind Supporting Dogecoin
  7. Here’s How to Enable Dark Mode on Google Docs
  8. Learn How to Highlight and Remove Duplicates in Google Sheets
  9. Nokia T20 Tablet Launching in India Soon, Listed on Flipkart
  10. Xiaomi Mi TV 5X 55 Review
#Latest Stories
  1. New Digital Wallet Launched for Actor Amitabh Bachchan’s NFT Debut
  2. Redmi Watch 2 With a Larger AMOLED Display, SpO2 Tracking Launched; Redmi Buds 3 Lite Also Unveiled
  3. Raspberry Pi Zero 2 W Launched With Broadcom BCM2710A1 SoC
  4. Honor X30 Max With a Massive 7.09-Inch Display Launched, Honor X30i Debuts as Well: Price, Specifications
  5. Robinhood Crypto Revenue Dips Sharply From Decline in Trade Volume, Dogecoin Price Fall
  6. Redmi Note 11 5G, Redmi Note 11 Pro, Redmi Note 11 Pro+ With MediaTek SoCs Launched: Price, Specifications
  7. Battlegrounds Mobile India's Dune Crossover Brings Movie-Themed Pan, Parachute, More
  8. El Salvador’s Crypto-Treasury Now Richer by 420 Bitcoins, President Nayib Bukele Says
  9. Cryptocurrencies Worth Over GBP 2 Million Seized From British Teenager
  10. Pikmin Bloom: New Game From Pokemon Go Developer Launched for Android, iOS
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2021. All rights reserved.