As predicted, iPhone 7 and iPhone 7 Plus red variants have been launched by Apple, along with iPhone SE in new storage variants. Officially called iPhone 7 and iPhone 7 Plus (PRODUCT)RED, the new smartphones sport a vibrant red aluminium finish, and come in two storage options: 128GB and 256GB. Apple will start taking orders for the new iPhone 7 red models from Friday, March 24 in over 40 countries and regions.
In India, the new iPhone 7 red variants will be launched in April, with Apple announcing Rs. 82,000 price tag for the 128GB Red iPhone 7 Plus. While the company has not officially announced the India price in India of other red iPhone 7 and iPhone 7 Plus variants, based on the pricing of the 128GB red iPhone 7 Plus, it's expected to be the same as other colours.
Apple has also doubled the storage capacities on the two iPhone SE variants - from 16GB and 64GB, to 32GB and 128GB respectively while retaining their price tags in the US, with prices starting at Rs. 27,200 (MRP). Interestingly, this comes during a time that 16Gb and 64GB iPhone SE models are being sold at a discount in India.
Back to the new red iPhone 7 and iPhone 7 Plus, which are being released in recognition of more than 10 years of partnership between Apple and (RED). Part of the proceeds of sales from Apple’s (PRODUCT)RED range go to the Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies.
"Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. "The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The special edition iPhone joins Apple's current (PRODUCT)RED lineup, which includes the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad, and Apple Watch.
Note: Article updated after Apple clarified the Rs. 82,000 price tag is for the 128GB red iPhone 7 Plus.