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iPhone 12 Models After Launch US Sales Outperforms iPhone 11 Models, iPhone 12 mini Sales Disappointing: CIRP

iPhone 12 mini is reported to have attracted only 6 percent of total iPhone sales during October and November.

iPhone 12 Models After Launch US Sales Outperforms iPhone 11 Models, iPhone 12 mini Sales Disappointing: CIRP

After launch, iPhone 12 Pro and iPhone 12 Pro Max accounted for approximately 20 percent share each

Highlights
  • iPhone 12 is said to have garnered the most amount of iPhone US sales
  • iPhone 12 models accounted for 76 percent of new iPhone sales
  • iPhone 11 series saw 69 percent of sales during the same period last year

The iPhone 12 range seems to be garnering great sales for Apple in the US, except for the iPhone 12 mini, a new report from CIRP (Consumer Intelligence Research Partners) claims. Data released by the firm indicates that the iPhone 12 models accounted for 76 percent of new iPhone sales during October and November – basically the period soon after their release. In comparison, the iPhone 11 series accounted for 69 percent of sales during the period right after launch last year. The iPhone 12 mini accounted only for 6 percent of sales, and the weak demand has been attributed to the higher price associated with the small model.

CIRP's new report has been accessed by 9to5Mac, and it claims that while the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max saw decent sales in the US, the iPhone 12 mini did not gather much attention. It is reported to have attracted only 6 percent of total iPhone sales during October and November. The reason for this is detailed by analyst Mike Levin in the report, “The new iPhone mini likely disappointed Apple with only 6 percent of sales in the period. It has most of the same features as the other iPhone 12 models, in a smaller form factor for $699 (roughly Rs. 51,000). Its share was just above that of iPhone XR, launched in 2018 and now priced at $499 (roughly Rs. 36,400), the one-year old iPhone 11, now selling for $599 (roughly Rs. 43,800), and the 2nd generation iPhone SE, launched in April 2020 at $399(roughly Rs. 29,100). It seems that its higher price point compared to those three models limited the iPhone 12 mini appeal.”

The iPhone 12 saw the largest share of new iPhone sales in the US at 27 percent. The iPhone 12 Pro and iPhone 12 Pro Max accounted for approximately 20 percent share each for new US iPhone sales in the months of October and November. The report adds that last year the iPhone 11 was clearly a winner amongst the other three in terms of sales, but this year, barring the iPhone 12 mini, the sales performance of the three seem to be evenly distributed.

In 2019, the report says that the iPhone 11 had an incredible 39 percent of sales, with iPhone 11 Pro and Pro Max combining for only 30 percent of sales.


Will iPhone 12 mini become the affordable iPhone we've been waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Very good build quality
  • Dolby Vision HDR video recording
  • Excellent cameras
  • Smooth performance in everyday use
  • Light and convenient
  • Bad
  • Below-average battery life
  • Gets warm when stressed
Display 5.40-inch
Processor Apple A14 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
RAM 4GB
Storage 64GB
OS iOS 14
Resolution 1080x2340 pixels
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  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Very good build quality
  • Dolby Vision HDR video recording
  • Excellent cameras
  • Smooth performance in everyday use
  • Bad
  • Battery life could be better
  • Gets warm when stressed
Display 6.10-inch
Processor Apple A14 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 64GB
OS iOS 14
Resolution 1170x2532 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Solid build quality
  • Excellent display
  • Dolby Vision video recording
  • Snappy overall performance
  • All-day battery life
  • Bad
  • Heats up when gaming
  • Not differentiated much from iPhone 12
  • Not great value
Display 6.10-inch
Processor Apple A14 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 64GB
OS iOS 14
Resolution 1170x2532 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Excellent build quality
  • Immersive display
  • Very good battery life
  • Versatile cameras
  • Speedy performance
  • Bad
  • Can be uncomfortable to hold
  • Heats up when gaming
  • Very expensive
Display 6.70-inch
Processor Apple A14 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 128GB
OS iOS 14
Resolution 1284x2778 pixels
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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com. More
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