iPhone XR Will Be More Popular Than iPhone 11, IDC Predicts

Although iPhone 11 is cheaper than the launch price of iPhone XR, the price of iPhone 11 at Rs. 64,900 still remains high for a market like India.

By Gadgets 360 Staff With Inputs From IANS | Updated: 13 September 2019 10:59 IST

iPhone XR Will Be More Popular Than iPhone 11, IDC Predicts

Highlights

iPhone 11 and iPhone XR will help Apple grab market share: IDC
Latest price drop on the iPhone XR said to further help matters
iPhone XR contributed 55 percent of Apple shipments in Q2

Apple is slowly closing the gap for its iPhone launch date with India and this year, three new iPhones will reach India on September 27 -- just a week after the global availability on September 20. IDC analysts predict that the iPhone 11 and iPhone XR will help Apple grab market share in the premium smartphone segment in India. The latest price drop on the iPhone XR will further help matters, the market research firm adds.

There is no denying the fact that in a price-sensitive market like India, cost is the biggest differentiator even in the premium segment, which is why Apple sold more iPhone XR in the price bracket of Rs. 50,000-Rs. 60,000 than the super-premium iPhone XS and iPhone XS Max models.

Riding on heavy promotional offers on iPhone XR which was originally launched for Rs. 76,900 last year, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year, according to the International Data Corporation (IDC).

In the premium ($500 or Rs. 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 percent in 2Q19.

According to Upasana Joshi, Associate Research Manager, Client Devices, IDC India, with the price drop, iPhone XR alone contributed more than 55 percent of total Apple shipments in the second quarter.

Apple iPhone 11
Photo Credit: Justin Sullivan/ Getty Images/ AFP

With the Rs. 64,900 iPhone 11 (64GB variant) which is likely to be aided by heavy promotional activities in the pre-Diwali season - along with a cheaper Rs. 49,900 iPhone XR after further price drop -- Apple is set to create further dent in the premium segment where Samsung, Google, Huawei and OnePlus are the other major players.

According to Navkendar Singh, Research Director, IDC India, although it is cheaper than the launch price of iPhone XR, the price of iPhone 11 at Rs. 64,900 still remains high for a market like India.

"It will drive marketing messaging but volumes will come from XR as in last quarter," Singh told IANS.

According to Thomas Husson, Vice President and Principal Analyst at Forrester, smart pricing for the new and old iPhone ranges will enable Apple to maintain its premium brand and continue to grow its installed base of devices.

"While detractors may argue this is mostly incremental innovation, let's not forget that Apple delivers differentiated experiences through its integrated ecosystem and that it enables the brand to enter new territories by successfully pivoting to the service business," Husson told IANS.

Apple registered double-digit growth in India in the second quarter this year.

"To continue this momentum, Apple would require more play in terms of product placement in $700 and above segment, rather than $1,000 and above segment, accompanied by heavy promotional activities and attractive offers during the upcoming festive quarters," added Joshi.

Can Samsung Galaxy S10 Lite, Note 10 Lite dethrone OnePlus 7T? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

Apple iPhone XR

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent cameras
Dual SIM is finally an option
Great battery life
Regular, timely software updates

Bad
Low-resolution display
Dual SIM support is limited
First-party apps not great in India
Fast charger not bundled

Read detailed Apple iPhone XR review

Display 6.10-inch

Processor Apple A12 Bionic

Front Camera 7-megapixel

Rear Camera 12-megapixel

RAM 3GB

Storage 64GB

Battery Capacity 2942mAh

OS iOS 12

Resolution 828x1792 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

iPhone 11

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Low-resolution display
Slow bundled charger
No PiP or other software features that utilise the big screen

Read detailed Apple iPhone 11 review

Display 6.10-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3110mAh

OS iOS 13

Resolution 828x1792 pixels

More Apple mobiles Apple mobiles price in India

Choose a variant

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