Idea Fab and Ultra+ Dual-SIM Android Smartphones Launched in India

Share on Facebook Tweet Share Reddit Comment
Idea Fab and Ultra+ Dual-SIM Android Smartphones Launched in India

Taking advantage of the decent run with its self-branded smartphones, Idea Cellular on Tuesday launched two new smartphones, the Fab and Ultra+, priced at Rs. 4,999 and Rs. 8,300 respectively.

The Idea Ultra+ is a dual-SIM smartphone with a leather back finish. It has an unspecified 1.3GHz quad-core processor with 1GB of RAM and it runs on Android 4.2.2 (Jelly Bean). The ODM for Idea's Ultra+ is Alcatel, and Idea is working with the company to upgrade the Ultra+ to KitKat soon. The phone has a 5-inch screen with a resolution of 480x854 pixel. There is also an 8-megapixel camera with flash onboard. A 2000mAh battery will provide the juice for the Ultra+. Apart from the internal storage space of 4GB, of which approximately 2GB is available for users, the Ultra+ also accepts microSD cards (up to 32GB).

The comparatively cheaper Idea Fab dual-SIM smartphone has a smaller 4-inch screen with a resolution of 480x800 pixels. The Android 4.2 Jelly Bean-based Fab will be manufactured by Commtel. It has a 3.2-megapixel rear camera with flash and no front-facing camera. A 1.2GHz dual-core processor sits under the hood, coupled with 512MB of RAM. Featuring 4GB of built-in storage, Idea Fab also accepts microSD cards up to 32GB.

Idea Cellular wants to attract customers by providing special benefits, with 1.6GB of 3G data and free Idea TV for 3 months with a pack priced at Rs. 259 for existing subscribers, and 1.6GB 3G data and free Idea TV for 3 months with a pack priced at Rs. 261 for new subscribers.

Both the devices are targeted at the Idea Cellular's key 3G markets including Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West), and Punjab. They will be sold through its retail channels and Sashi Shankar, Chief Marketing Officer, Idea Cellular, explicitly stated that Idea will use a below-the-line marketing strategy.

Talking about the smartphones Shankar said, "With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and Fab will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones."

Display4.00-inch
Processor1.2GHz dual-core
Front CameraNo
Rear Camera3.2-megapixel
RAM512MB
Storage4.096GB
Battery Capacity1660mAh
OSAndroid 4.2
Resolution480x800 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good battery life
  • Good camera
  • Decent construction quality
  • Bad
  • Poor, low-resolution display
  • Looks like a Samsung knock-off
  • Average performance
Display5.00-inch
ProcessorMediaTek MT6582
Front Camera0.3-megapixel
Rear Camera8-megapixel
RAM1.024GB
Storage4.096GB
Battery Capacity2000mAh
OSAndroid 4.2.2
Resolution480x854 pixels
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

iberry Auxus Note 5.5 With Fingerprint Scanner Launched at Rs. 13,990
iPhone 6 Rear Apple Logo Might Not Light-Up for Notifications: Report
 
 

Advertisement

 

Advertisement

© Copyright Red Pixels Ventures Limited 2019. All rights reserved.