Under Armour also unveiled a health and fitness tracker app for Android and iOS devices dubbed UA Record, apart from the UA Record website, at CES. The app can keep a progress record of things like steps, sleep, calorie burn, heart rate and weight.
"UA Record offers everyone of all fitness levels the ability to pro-actively manage their health and fitness," said Kevin Plank, Founder and CEO, Under Armour. "By syncing the thousands of fitness tracking devices and apps onto its open platform, and creating a visual dashboard of your data, UA Record is a simple and empowering tool designed to help people lead healthier and more active lives."
HTC said that it is also designing a series of products to work that will work seamlessly with the UA Record apps and website.Peter Chou, CEO, HTC, said, "Mobile innovation has completely changed people's lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today's most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match."