Google's Motorola pokes fun at Apple Maps with #iLost ad campaign

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Google's Motorola pokes fun at Apple Maps with #iLost ad campaign
Apple iPhone 5 might be selling like hot cakes, but Android manufacturers aren't leaving any stone unturned to publically reveal its shortcomings. After the "The next big thing is already here" campaign by Samsung, Motorola has come out with iLost ads, which poke fun at Apple's new maps.

Since the public availability of Apple iPhone 5, there has been a huge outcry from users over the maps experience on the new iOS. Even a Tumblr blog has been started on the goof ups in the Apple Maps.

Motorola's new ad compares Google Maps on new Droid RAZR M smartphone with Apple Maps on iPhone 5. The ad shows both mapping apps showing the resulting maps, when a user searches 315 e 15th st NY, and while Google Maps takes to the correct location, Apple Maps result is just wrong.

This type of advertising is not new for Apple, which itself has been taking pot-shots at Windows PCs with its "I'm a Mac, I'm a PC" ad campaign.

Motorola's new iLost ad campaign is particulary interesting because Motorola is now owned by Google and Apple has ditched Google to include its own Maps on iPhone 5, which expectedly did not turn out as good as Google Maps.

Motorola has also taken to Twitter with the hashtag iLost.

Apple iPhone 5 went on sale on September 21 and is out of stock at almost every store in the Unites States. It also sold over 2 million units in just 24 hours of pre-orders.


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Gaurav Shukla Part of Gadgets 360 news team, Gaurav handles a multitude of responsibilities from covering the latest happenings in the world of science and technology to editing and assigning news stories. In another life, he used to be a technology blogger, writing about Android and its massive ecosystem. Paranoid about online surveillance, Gaurav believes an artificial general intelligence is one day going to take over the world, or maybe not. He is a big Person of Interest fan though. More
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