Google Must Improve Sales, Distribution for New Pixel Devices: Forrester

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Google Must Improve Sales, Distribution for New Pixel Devices: Forrester

As Google prepares to launch flagship devices Pixel 2 and Pixel 2 XL, the new devices can only compete with the other premium Android handsets if Google invests further in improving sales and marketing, an expert said on Tuesday.

"Google's positioning in the smartphone space is still unclear and there is a good reason for that: it can't compete too directly with handset brands using Android in the high-end segment," Thomas Husson, Vice President and Principal Analyst, Forrester, told IANS.

"I'd expect the new Pixel smartphones to showcase what is possible with Google's latest software (like Oreo OS, Google Assistant, Google Lens). Despite acquisition of key HTC assets, Google still needs to invest billions of dollars on sales and marketing and to build a global distribution network, should it want to become a serious player in that game," Husson added.

Google is expected to launch two Pixels - Pixel 2 and a larger Pixel 2 XL - on October 4 that would directly succeed Google's existing line-up.

While Pixel 2 XL is rumoured to have a new bezel-less display design, the Pixel 2 might have a similar design to the original.

The devices are expected to house Qualcomm Snapdragon 835 System-on-Chip (SoC) and 4GB RAM.

"I think Google's hardware move is more interesting when it comes to new form factors and post-smartphone experiences," Husson said.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Comfortable form factor, lightweight
  • Great cameras
  • Intelligent software features
  • Excellent performance
  • Bad
  • Volume button feels stiff
  • Boring design
Display 5.00-inch
Processor Qualcomm Snapdragon 835
Front Camera 8-megapixel
Rear Camera 12.2-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 2700mAh
OS Android 8.0.0
Resolution 1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Ergonomic design
  • Great cameras
  • Intelligent software features
  • Good battery life
  • Excellent performance
  • Bad
  • Annoying blue tint on display
  • Too expensive
Display 6.00-inch
Processor Qualcomm Snapdragon 835
Front Camera 8-megapixel
Rear Camera 12.2-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 3520mAh
OS Android 8.0.0
Resolution 1440x2880 pixels
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