Galaxy Note 7 Nightmare May Force Samsung to Abandon Note Lineup Completely: Report

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Galaxy Note 7 Nightmare May Force Samsung to Abandon Note Lineup Completely: Report
Highlights
  • Samsung halted Galaxy Note 7 production recently
  • New report suggests Samsung may kill "Note" branding
  • Due to Galaxy Note 7 issue, Note branding has been damaged

Samsung's Galaxy Note 7 safety issues in the last month or so has become the company's worst nightmare. The issue forced the company to kill its Galaxy Note 7 smartphones and Samsung may not stop here. If a new report out of Russia is to be believed, then Samsung is reportedly considering killing the "Note" lineup completely, with no future smartphones to carry the iconic phablet brand.

 

Hi-Tech.Mail.ru citing an unnamed person from Samsung's corporate headquarters reports that the South Korean company is "planning to abandon" the entire production line of Galaxy Note-series smartphones. The report adds that the reputation of the "Note" branding has been destroyed by the Samsung Galaxy Note 7 exploding issue. Samsung reportedly conducted a survey around various markets including South Korea where 50 percent people have "negative attitude" towards the Note branding. It's worth noting that Samsung hasn't made any announcement regarding killing the Note branding for smartphones as of now.

(Also see: Samsung's Galaxy Note 7 Crisis Is an Opportunity for Apple, Google)

The South Korea-based handset maker earlier this week stopped production of its Galaxy Note 7 smartphone while also halted sales worldwide after users reported that the replacement units were also plagued by fire issues. Samsung has 'strictly' advised customers to stop using the device. The killing of the Galaxy Note 7 also led the company to cut its operating profit outlook by $2.3 billion (roughly Rs. 15,375 crores) in the third-quarter.

(Also see: Samsung Galaxy Note 7 Recall: The Name That Wasn't Meant to Be)

Samsung's Galaxy Note 7 steadily became global laughing stock after numerous cases reported of Galaxy Note 7 units exploding while charging due to an alleged battery issue. In some incidents, the explosions due to Galaxy Note 7 led to fire in a jeep and also reportedly put a house on fire. In another case, the explosion of a Galaxy Note 7 caused major damage to hotel room.

(Also see: Even Samsung Doesn't Know What's Causing the Galaxy Note 7 to Explode)

The issue last month even led India to ban the use of Samsung's Galaxy Note 7 on all flights, a similar approach taken by other countries as well.

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