Thanks to new launches and aggressive sell-in ahead of annual online sales like Flipkart's Big Billion and Amazon's Great India festive season sale, every second phone in the country is now sold through online channels, said a new report on Thursday. With 55 percent year-on-year growth, smartphone shipments in the online channel reached their highest ever share of 46 percent during the third quarter of this year, according to the latest research from Counterpoint's Market Monitor service.
Realme online shipments hit a record high with more than 4.5 times year-over-year growth as it focused aggressively in sub-Rs 15,000 segment with some industry-first device features like 64-megapixel camera, said the report.
Vivo became the number four player in the online segment for the first time ever, driven by its increased focus towards the online channel with its recently launched models, Vivo U10, Vivo Z1X, and Vivo Z1 Pro.
Interestingly, online shipments in the premium segment reached a record high with 79 percent year-over-year growth. OnePlus remained strong on Amazon and this has helped the brand to remain number 1 player in the online premium segment.