Flipkart on Friday unveiled its first Billion branded smartphone, the Capture+, in India. The Billion self-brand was announced in July this year, and is India-focused private label from Flipkart. The company says that the Billion private label has been developed keeping in mind consumer needs of Indian customers, and is 'Made in India'. Some of the highlights of the Billion Capture+ include dual rear cameras, fast charging support, and unlimited cloud storage.
The Billion Capture+ has been launched in India with a starting price of Rs. 10,999 for 3GB RAM and 32GB storage. There is another variant, priced at Rs. 12,999 for 4GB RAM and 64GB storage. The Capture+ will be available in Mystic Black and Desert Gold colours.
Flipkart has also announced launch offers where consumers can get finance options such as No Cost EMI, and discounts on select debit/credit cards and more. The e-commerce retailer has confirmed the launch of its Billion Capture+ smartphone in India on November 15.
The all-new Billion Capture+ will sport metallic body and come with rounded corners for easy grip. The smartphone runs stock Android 7.1.2 Nougat with a promise of no bloatware and an upgrade to Android Oreo. It features a 5.5-inc full-HD (1080x1920 pixels) display with 2.5D Dragontrail glass on top and a 401ppi pixel density. Under the hood, the handset is powered by an octa-core Snapdragon 625 SoC coupled with 3GB and 4GB RAM. The smartphone supports expandable storage via microSD card (up to 128GB). Unfortunately, the company is yet to reveal the free cloud storage service tied up to the Capture+ smartphone that it has been teasing. It packs a 3500mAh battery and is claimed to offer two-days of battery life. It supports USB Type-C with quick charge support. Flipkart says that it can offer up to 7 hours of battery life in 15 minutes of charging.
One of the biggest highlight of the smartphone is it packs dual rear cameras. There are two 13-megapixel sensors at the back with dual flash module. At the back, there are RGB and monochrome sensors offering features like bokeh shots offering depth of field effect. It comes with portrait mode shots offering blur background highlights.
Additionally, Flipkart says that the Billion Capture+ smartphone will be supported by the pan India after sales service network of F1 Info Solutions, which is now owned by Flipkart.
Commenting on the launch of its first smartphone, Sachin Bansal, Co-Founder and Executive Chairman, Flipkart said, "The features in the Capture+ have been derived from deep data-mining of millions of Flipkart customers' reviews. Few true dual camera phones offer this combination of flagship features. We're sure this customer-centricity will delight Indian smartphone buyers."