Avenir Telecom, a licensee of Energizer brand for smartphones and accessories, on Wednesday at an event in New Delhi announced its foray into the Indian market with the launch of a slew of Energizer accessories. The range of products includes tempered glasses, USB cables, charging solutions, Apple-certified products, and USB hub stations, among others. Energizer products will go on sale in India starting July 17 on both offline and online channels including Flipkart, Amazon, Snapdeal, and Tata Cliq. The French company has partnered Paras Group for distribution, and the latter will be responsible for offline sales through its retail outlets spread across 15 major cities.
The company says the Energizer products launched are targeted at consumers "fed up of duplicate accessories" and are on a lookout of better substitutes. Energizer products come in three categories - classic, hi-tech, and ultimate for the products like mobile cases & covers, USB chargers, travel adapters, multi-plug chargers, car kits, and USB connectors with 1.2-metre long cables. Besides, the company also provides accessories for corporate uses such as the multi-connector power station that can charge up to six devices at a time.
As we said, the entire product range will be available for purchase on both offline and online platforms with international warranty up to two years. However, the pricing of the individual products has not been disclosed by the company with just a price segment of Rs. 399 to Rs. 2,999.
In addition, Energizer shockproof and waterproof mobile cases, which will protect iPhone high-end Samsung Galaxy models from accidental fall, dust, and water, with their IP68 rating. The company claims that the waterproof case can allow the smartphone usage underwater up to one hour and to a maximum depth of 30 metres, whereas the shockproof case will provide protection to your smartphone against accidental fall up to three metres. The company told Gadgets 360 that it will launch similar mobile cases for other smartphones including the mid-range and low-range ones in future.
The company said it is also working on stretchable USB cables and lifetime cables under the Energizer brand that will come with 5 years of international warranty, which will be a first in the battery solutions market across the globe, the company claims. Talking about the Energizer's charging connector cables, the company is also touting a 'power sharing cable' that can charge any phone (both iPhone and Android) from another OTG-supported phone. The company also revealed that it will launch a Bluetooth-controlled surge protector in the second phase in India.
Speaking at the launch, Business Development Director, South Asia & South East Asia at Avenir Telecom, Manish Prasad commented "For years, Energizer has brought consumer focused products that power the essential devices which help people stay connected throughout the time providing a complete solution to fulfil daily lifestyle needs." He further added, "Energizer is going to continue the same legacy in India providing their customers with superior quality products, eventually increasing penetration rate in Indian market for the technology sector."