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Bragi Says It Has a 'Big Announcement' to Make Next Week in Cupertino; Apple Deal Expected

Bragi Says It Has a 'Big Announcement' to Make Next Week in Cupertino; Apple Deal Expected
  • Bragi is best known for its Dash wireless earbuds
  • An Apple-Bragi deal may be announced on Monday
  • Apple is anticipated to launch wireless earbuds as well

It's official - Apple has started sending invites for its September 7 event in San Francisco where it is highly-anticipated to launch the next iPhone models. Recent speculation also points to the unveiling of the Apple Watch successor alongside. Now though, German audio firm Bragi has revealed it has a major announcement to make next week, from Cupertino.

To recall, Bragi burst into the tech scene last year with the launch of its Dash wireless earbuds. With the location for the announcement the same city as Apple's headquarters, and with Apple anticipated to do away with the 3.5mm headphone jack on its next iPhone models, speculation is rife that Apple has bought the German startup for its wireless earbud technology that it will use for its own offering; that Apple partnered with Bragi for the same purpose, or, that Bragi will announce iPhone-centric wireless earbuds.

Until the announcement on Monday however, all we have is the speculation. Bragi CEO Nikolaj revealed the upcoming announcement in a Facebook post this week, saying, "I have a BIG announcement on Monday September 5th at 10AM Cupertino / 7pm Munich time. Tune in on our Facebook page for the live announcement."

Apple is rumoured to be doing away with the 3.5mm headphone jack on the next iPhone models for three reasons - the removal will help make the phone much slimmer; the removal will help ensure the smartphone is more water resistant (with fewer, easier-to-protect ports), and to provide better audio quality to users via the Lightning port. Another advantage would be with active noise cancellation headsets, which can now be powered by the smartphone itself via the Lightning port, instead of bearing their own power source.

The Cupertino-based company is separately rumoured to either include a Lightning-to-3.5mm adapter in the box, or bundle Lightning-power EarPods instead. The removal of the 3.5mm headphone jack may see the addition of dual-speaker grilles as well.


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