BlackBerry, after launching its high-end Android smartphone Priv, is said to be focusing on the mid-range segment this year. The company CEO John Chen in an interview said the Canadian smartphone maker will be launching two new mid-range Android smartphones this year, but did not reveal the exact time-frame of launch.
It is worth mentioning that Chen had in the past also hinted that the company will launch mid-range Android smartphones this year. Speaking to The National website, Chen added that out of the two smartphones, one will be full touchscreen while the other one will featuring a physical Qwerty keyboard. Nothing else was mentioned about the handsets. He additionally said the prices of the two smartphones will be around $300-400 (roughly Rs. 20,000 - Rs. 26,600).
Chen also admitted that the Android-based Priv smartphone "was too high-end a product" for enterprise customers. The company as a result slashed the price of the handset earlier this week. The slider Android smartphone will now retail at $649 (approximately Rs. 43,000), down $50 (roughly Rs. 3,300) from the launch price of $699. We can expect the Canadian company to make a similar announcement for the Indian market, where the Priv is also sold.
To recall, the Android 5.1.1 Lollipop-based BlackBerry Priv features a 5.4-inch QHD (1440x2560 pixels) Amoled display; Qualcomm Snapdragon 808 hexa-core processor (1.8GHz dual-core Cortex-A57, and 1.44GHz quad-core Cortex-A53) clubbed with 3GB of RAM; 32GB of expandable storage; 18-megapixel rear camera; 2-megapixel front-camera, and 3410mAh battery.