Big Screen iPhone 6, iPhone 6 Plus Give Apple a Boost in Asia: Report

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Big Screen iPhone 6, iPhone 6 Plus Give Apple a Boost in Asia: Report
Sales of Apple's iPhone 6 and iPhone 6 Plus have helped the company garner large market share in several Asian countries where it historically has not done as well as other regions, data by Counterpoint Research shows.

Notably, the research firm's data indicates Apple had a 33 percent share of the smartphone market in November in South Korea, the home country of Samsung - Apple's chief rival in the segment. Apple's market share in South Korea doubled from 15 percent before the iPhone 6 and iPhone 6 Plus were introduced. Samsung saw its share drop from around 60 percent before November to 46 percent in the month. LG, which normally occupies the second position, saw its market share drop to 14 percent.

The massive market share gain by Apple is significant in more than one regard, and Tom Kang, Research Director for Mobile Devices at Counterpoint, via the Wall Street Journal said, "No foreign brand has gone beyond the 20 percent market share mark in the history of Korea's smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition's phablet sales."

Apple did very well in China and Japan as well. In Japan, Apple's market share rose to a whopping 51 percent in November, a significant surge from around 15 percent before the new large-screen Apple smartphones were introduced. The surge also saw Apple surpass the 17 percent market share of Sony, which previously held the second place spot in Japan.

Finally, in China, Apple claimed the number three spot with a 12 percent share in November, behind Xiaomi with 18 percent and Lenovo with 13 percent, and ahead of Samsung at 9 percent. Counterpoint data showed that iPhone sales in November grew 45 percent year-on-year.

Large-screen smartphones or phablets see great demand in several Asian regions, with most users looking to their smartphones as replacement devices for PCs or laptops and the primary means to access the Internet. Apple's decision to finally introduce smartphones with display sizes larger than 4-inches certainly seems to have paid off.

A recent report by Kantar Worldpanel ComTech for the period between September and November 2014, also found the iPhone 6 and iPhone 6 Plus helped boost the market share of iOS around the world, eating into Android market share.

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Fantastic performance
  • Very good battery life
  • Excellent camera
  • Bad
  • Large and awkward to use
  • Lacks software optimisations
Display5.50-inch
ProcessorApple A8
Front Camera1.2-megapixel
Rear Camera8-megapixel
RAM1GB
Storage16GB
Battery Capacity2915mAh
OSiOS 8.0
Resolution1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Thin, light, easy to handle
  • Excellent camera
  • Superb performance
  • Reasonably good battery life
  • Bad
  • Limited storage
Display4.70-inch
ProcessorApple A8
Front Camera1.2-megapixel
Rear Camera8-megapixel
RAM1GB
Storage16GB
Battery Capacity1810mAh
OSiOS 8.0
Resolution750x1334 pixels
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