Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser Launched in India

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Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser Launched in India
Highlights
  • Asus India has launched four ZenFone 3 models in india
  • ZenFone 3 has been launched in its 5.2-inch display model
  • ZenFone 3 series was first unveiled in Taiwan at Computex

Asus India on Wednesday launched its ZenFone 3 series in the country. The company has priced the ZenFone 3 (ZE520KL) at Rs. 21,999, the ZenFone 3 (ZE552KL) at Rs. 27,999, the ZenFone 3 Ultra (ZU680KL) at Rs. 49,999, and ZenFone 3 Laser (ZC551KL)  at 18,999. The and the ZenFone 3 Deluxe (ZS570KL) starts at Rs. 49,999, with the Snapdragon 821 model priced at Rs. 62,999.

While the Asus ZenFone 3 (ZE520KL) and Asus ZenFone 3 (ZE552KL) will be available from Amazon, Flipkart, Snapdeal, and Sangeetha Mobiles from Wednesday, it will hit retail shelves before the end of the month. The Asus ZenFone 3 Laser (ZC551KL), Asus ZenFone 3 Deluxe (ZS570KL), and Asus ZenFone 3 Ultra (ZU680KL)  on the other hand will be available across online and offline retail channels from next month.

All four Asus smartphones run Android 6.0 Marshmallow, feature metal bodies, and support hybrid dual-SIM card slots. The company has also announced a variant of the ZenFone 3 Deluxe (ZS570KL) for India, called the ZenFone 3 Deluxe Special Edition, which runs on the Qualcomm Snapdragon 821 SoC and bears 256GB of inbuilt storage.

The company at the launch event also announced that the Asus ZenBook 3 and Asus Transformer 3 Pro, devices that were unveiled at Computex 2016 alongside the ZenFone 3 series, will be available from online and offline retail channels in India from October, priced at Rs. 1,47,990 and Rs. 1,44,990 respectively.

To note, Asus has brought the ZenFone 3 (ZE520KL) model to India, which features a 5.2-inch display, 3GB of RAM, 32GB of storage, and a 2650mAh battery, as well as the ZenFone 3 (ZE552KL) model, which features a 5.5-inch display, 4GB of RAM, 64GB of inbuilt storage, and a 3000mAh battery.

Other specifications between the two variants remain the same. The Asus ZenFone 3 (ZE520KL) is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor that comes with 3GB of RAM.It packs a 16-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies. The 32GB of onboard storage can be expanded via microSD (up to 2TB).

The Asus ZenFone 3 (ZE520KL) is powered by a 2650mAh non removable battery. It measures 146.87x73.98x7.69mm, and weighs 144 grams. Connectivity options on board include 4G, Wi-Fi, GPS, Bluetooth, and FM radio.

The ZenFone 3 Laser on the other hand sports a 5.5-inch full-HD (1080x1920 pixels) display, and is powered by an octa-core Snapdragon 430 SoC with 4GB of RAM. The phone packs 32GB of internal storage that can be expanded via microSD card (up to 128GB). As far as the cameras are concerned, the Asus ZenFone 3 Laser packs a 13-megapixel rear camera with laser autofocus, dual-tone LED flash, and electronic image stabilisation. It sports a 8-megapixel front facing camera, and is powered by a 3000mAh battery.

Asus ZenFone 3 Ultra (ZU680KL) on the other hand sports a 6.8-inch full-HD display, and is powered by the same octa-core Qualcomm Snapdragon 652 processor coupled with 4GB of RAM. It bears packs 64GB of internal storage that's expandable via microSD card (up to 128GB). It packs a 23-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies. It's powered by a 4600mAh non removable battery.

Finally, coming to the Asus ZenFone 3 Deluxe (ZS570KL) - it is powered by a quad-core Qualcomm Snapdragon 820 processor and it comes with 6GB of RAM. The phone packs 64GB of internal storage that can be expanded via microSD card (up to 256GB). As far as the cameras are concerned, the Asus ZenFone 3 Deluxe (ZS570KL) packs a 23-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies. It is powered by a 3000mAh battery.

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  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good camera
  • Decent display
  • Bad
  • Relatively weak battery life
  • Overpriced
  • Too much bloatware
Display5.50-inch
ProcessorQualcomm Snapdragon 430
Front Camera8-megapixel
Rear Camera13-megapixel
RAM4GB
Storage32GB
Battery Capacity3000mAh
OSAndroid 6.0
Resolution1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Ample storage
  • Very good system performance
  • Capable set of cameras
  • Good battery life
  • Bright and vivid display
  • Bad
  • Awkwardly designed fingerprint sensor
  • ZenUI needs to be leaner
Display5.70-inch
ProcessorQualcomm Snapdragon 821
Front Camera8-megapixel
Rear Camera23-megapixel
RAM6GB
Storage256GB
Battery Capacity3000mAh
OSAndroid 6.0.1
Resolution1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Premium build quality
  • Great screen
  • Strong battery life
  • Good cameras
  • Bad
  • Mid-range specifications at flagship price level
  • Heavy and bulky
Display6.80-inch
ProcessorQualcomm Snapdragon 652
Front Camera8-megapixel
Rear Camera23-megapixel
RAM4GB
Storage64GB
Battery Capacity4600mAh
OSAndroid
Resolution1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great design and build quality
  • Good screen
  • 4K video recording support
  • Fast fingerprint scanner
  • Bad
  • Slightly overpriced for the overall package
Display5.50-inch
ProcessorQualcomm Snapdragon 625
Front Camera8-megapixel
Rear Camera16-megapixel
RAM4GB
Storage64GB
Battery Capacity3000mAh
OSAndroid 6.0
Resolution1080x1920 pixels
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