Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra Launched: Price, Specs, and More

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Asus ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra Launched: Price, Specs, and More
Highlights
  • Asus ZenFone 3 series was unveiled in three models.
  • Asus ZenFone 3 Deluxe comes with invisible antenna lines.
  • All the ZenFone 3 variants sport a metal design.

Asus at its Zenvolution event on Monday at the Humble House Taipei, unveiled the new ZenFone 3 series. The new series has been launched with three models - ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra - varying in different sizes and specifications.

The ZenFone 3 variants don a full metal design makeover, and fingerprint support embedded on the back of the phones. All the models sport an 8-megapixel selfie camera (85-degree wide-angle lens), and support hybrid dual-SIM slots. The rear cameras feature optical image stabilisation and electronic image stabilisation for better handheld photography.

Starting with the base model, the Asus ZenFone 3 (ZE552KL) is priced starting $249 (roughly Rs. 16,800), and features a 5.5-inch full-HD (1080x1920 pixels) Super IPS LCD display. It is protected with Corning Gorilla Glass 3 on the front and back. The smartphone (seen below) is powered by a Snapdragon 625 processor paired with 3GB of RAM and 32GB of storage - a 4GB of RAM and 64GB of inbuilt storage model will also be available. Storage can be expanded via microSD card (up to 128GB). On the camera front, there is a 16-megapixel rear camera with Sony IMX298 sensor. It packs a 3000mAh battery, and offers connectivity options like Wi-Fi 802.11ac, Bluetooth 4.2, Cat 6 LTE, and USB 2.0 Type-C connector. The ZenFone 3 (ZE552KL) will be available in Gold, Blue, Black, and White colour options.

asus_zenfone_3_ndtv.jpg

The second variant is called the Asus ZenFone 3 Deluxe (ZS570KL). It is priced at $499 (roughly Rs. 33,600), and comes with a "full metal body with an invisible antenna design", which Asus claims is the world's first. It features a 5.7-inch full-HD (1080 x1920 pixels) Super Amoled display, and is powered by the Snapdragon 820 SoC paired with 6GB of RAM. The smartphone (seen below) stores 64GB of inbuilt storage, with expansion via microSD card (up to 256GB).

asus_zenfone_3_deluxe_ndtv.jpg

The Asus ZenFone 3 Deluxe (ZS570KL) sports a 23-megapixel rear camera with Sony IMX318 sensor with 4K video support. It packs a 3000mAh battery that supports fast charging (Qualcomm Quick Charge 3.0) It supports connectivity options like WiFi 802.11ac, Bluetooth 4.2, Cat 6 LTE, and USB 3.0 Type-C connector. The Deluxe (ZS570KL) will be available in Gold, Silver, and Grey colour options. It is expected to hit the market in the third quarter of this year.

Lastly, the company also announced the large Asus ZenFone 3 Ultra (ZU680KL) that comes with a 6.8-inch full-HD (1920x1080 pixels) IPS LCD display. It is priced at $479 (roughly Rs. 32,200), and is powered by a Snapdragon 625 SoC paired with 4GB of RAM. The inbuilt storage is 64GB, which can be expanded via microSD card (up to 128GB).

asus_zenfone_3_ultra_ndtv.jpgThe smartphone (seen above) houses a 23-megapixel rear camera with Sony IMX318 sensor. The ZenFone 3 Ultra (ZU680KL) packs a nice 4600mAh battery with Quick Charge technology. The connectivity options include WiFi 802.11ac, Bluetooth 4.2, Cat 6 LTE, and USB 3.0 Type-C connector. The smartphone will be available in Grey, Silver, and Pink colour options.

Disclosure: Asus paid for the correspondent's flight and accommodation for its event in Taipei.
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great design and build quality
  • Good screen
  • 4K video recording support
  • Fast fingerprint scanner
  • Bad
  • Slightly overpriced for the overall package
Display 5.50-inch
Processor Qualcomm Snapdragon 625
Front Camera 8-megapixel
Rear Camera 16-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 3000mAh
OS Android 6.0
Resolution 1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Ample storage
  • Very good system performance
  • Capable set of cameras
  • Good battery life
  • Bright and vivid display
  • Bad
  • Awkwardly designed fingerprint sensor
  • ZenUI needs to be leaner
Display 5.70-inch
Processor Qualcomm Snapdragon 821
Front Camera 8-megapixel
Rear Camera 23-megapixel
RAM 6GB
Storage 256GB
Battery Capacity 3000mAh
OS Android 6.0.1
Resolution 1080x1920 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Premium build quality
  • Great screen
  • Strong battery life
  • Good cameras
  • Bad
  • Mid-range specifications at flagship price level
  • Heavy and bulky
Display 6.80-inch
Processor Qualcomm Snapdragon 652
Front Camera 8-megapixel
Rear Camera 23-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 4600mAh
OS Android
Resolution 1080x1920 pixels
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Tasneem Akolawala Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com. More
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