Apple's 'Shot on iPhone Challenge' Will Now Compensate Winners; How Much Wasn't Disclosed

Apple's 'Shot on iPhone Challenge' Will Now Compensate Winners; How Much Wasn't Disclosed

Apple has reversed the 'Shot on iPhone Challenge' to pay the winners with a licencing fee

  • Apple has updated the original newsroom post to reflect the change
  • The company hasn't revealed the amount it is set to pay as compensation
  • Some photographers suggested $10,000 as the fee

Apple is now set to compensate winners of its 'Shot on iPhone Challenge'. The new development comes days after the Cupertino giant announced the contest that is designed to pick 10 photos from iPhone users to use them in a series of marketing campaigns. Notably, the company didn't reveal the compensation part at the time of announcing the contest earlier this week. The Shot on iPhone Challenge, which is currently live, will last until February 7. The winning photos from the contest will be featured on billboards in select cities as well as at various Apple retail stores and on its website.

Soon after the Shot on iPhone Challenge was kicked off earlier this week, Apple faced criticism from professional artists as it was going to use photos from 10 users seemingly without any compensation. The company, however, ultimately updated the original newsroom announcement for the contest and highlighted a dedicated licencing fee for the winners.

"Apple believes strongly that artists should be compensated for their work," Apple wrote in the footnote of its formal newsroom announcement. "Photographers who shoot the final 10 winning photos will receive a licencing fee for use of such photos on billboards and other Apple marketing channels."

As The Verge notes, Apple has also tweaked the PDF stating the official contest rules to reveal the compensation for the winners. While the original PDF had mentioned that the "Prize has no cash value", the company has changed it to "Winners will receive a licencing fee for use on billboards and other Apple marketing channels."

That being said, the amount of compensation is still a mystery. Some photographers suggested Apple to pay $10,000 (roughly Rs. 7,12,000) per photo to the winners of the Shot on iPhone Challenge in exchange for exclusive commercial ownership of their work (photos), though.

Apple will have a panel of judges to review worldwide submissions under the Shot on iPhone Challenge. As per the official announcement, participants need to post their photos on Instagram on Twitter using #ShotOniPhone hashtag, and the posted photos can be uploaded directly from the camera or edited using Apple's editing tools in the Photos app or using a third-party app.

Furthermore, Apple won't get complete rights to your photos, though by submitting photos, participants will grant the company a "royalty-free, worldwide, irrevocable, non-exclusive license" for one year to use.


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Further reading: Shot on iPhone Challenge, Apple
Jagmeet Singh writes about consumer technology for Gadgets 360, out of New Delhi. Jagmeet is a senior reporter for Gadgets 360, and has frequently written about apps, computer security, Internet services, and telecom developments. Jagmeet is available on Twitter at @JagmeetS13 or Email at Please send in your leads and tips. More
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