Notably, the Taiwanese company recently claimed that the India sales of its ZenFone smartphone series surpassed 200,000 units by the end of September.
It's worth mentioning that Flipkart under its Big Billion Day Sale is offering the Asus ZenFone series smartphones on discounts.
Ever since the new Asus ZenFone series - ZenFone 4, ZenFone 5, and ZenFone 6 - debuted in India via Flipkart, there have been multiple instances that the handsets have gone 'out of stock' and come back 'in-stock'.
Commenting on the announcement, Peter Chang, Regional Head - South Asia and Country Manager, System Business Group, Asus India said, "Our experience for the ZenFone Series in India has been tremendous. ZenFones have successfully reached audiences in more than 300 cities all across India.In order to add to the festivity and reciprocate the constant demand received from Indian masses; we have announced the availability of 1 lakh units across variants. Although we believe that 1 lakhs units would not be enough and we are still working towards augmenting the number of units to be available. This is an endeavour to convey our best wishes to all our existing and prospective customers and to reiterate of commitment towards delivering incredible."
Asus launched the ZenFone 5 (Review | Pictures) alongside the ZenFone 4 and ZenFone 6 in July. The ZenFone 5 (8GB) was unveiled at Rs. 9,999, while the 16GB storage variant was priced at Rs. 12,999. The ZenFone 4 (Review | Pictures) comes in two variants: the 4-inch Asus ZenFone 4 A400CG model priced at Rs. 5,999, and the 4.5-inch Asus ZenFone 4 A450CG at Rs. 6,999. The ZenFone 6 (Review | Pictures) on the other hand has been priced at Rs. 16,999 for its 16GB storage variant.
The company finally started rolling out the Android 4.4 KitKat OS update for the ZenFone 4 A400CG, ZenFone 5 (A501CG) and ZenFone 6 (A601CG) handset worldwide last week.