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Asus logo ASUSTeK Computer Inc., known as ASUS, is a Taiwanese multinational computer hardware and electronics company was founded in 1989 in Taiwan. ASUS is one of the world's largest computer hardware companies. Its products include desktops, PC peripherals, laptops, smartphones, tablets and hybrid devices. The company has made Android phones powered by Intel and Qualcomm SoCs. Asus's latest mobile launch is the ZenFone Max (M1) (ZB555KL). The smartphone was launched in February 2018. The phone comes with a 5.50-inch touchscreen display with a resolution of 720 pixels by 1440 pixels.

The Asus ZenFone Max (M1) (ZB555KL) is powered by 1.4GHz octa-core Qualcomm Snapdragon 425 processor and it comes with 3GB of RAM. The phone packs 32GB of internal storage that can be expanded up to 256GB via a microSD card. As far as the cameras are concerned, the Asus ZenFone Max (M1) (ZB555KL) packs a 13-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies.

The Asus ZenFone Max (M1) (ZB555KL) runs Android 8.0 and is powered by a 4000mAh. It measures 147.30 x 70.90 x 8.70 (height x width x thickness) and weigh 150.00 grams.

Connectivity options include Wi-Fi, GPS, Bluetooth and NFC. Sensors on the phone include Proximity sensor, Accelerometer and Ambient light sensor.