HP on Monday launched its DeskJet Ink Advantage 3700 all-in-one inkjet printer in India, which company claims is the smallest of its kind. The printer can be controlled by using a mobile application and has been priced at Rs. 7,176.
The company claims that the DeskJet Ink Advantage 3700 is half the size of other inkjet all-in-one printers in its class. Apart from its compact factor, the printer is also said to be optimised for use with social media platforms such as Facebook and Instagram, with the company's HP Social Media Snapshots application.
Users can print and share pictures from Facebook, Flickr, or even their smartphone's camera roll with the mobile application. The DeskJet Ink Advantage 3700 printer is available in Electric Blue, Sea Grass Green, and Cardinal Red colours.
The HP All-in-One Printer Remote mobile application for the printer is available for Android, iOS, and Windows devices. It allows users features like scanning, printing, and copying wirelessly from their smartphones or tablets.
"The needs of today's consumers are fast evolving, they crave for tiny, wireless devices that fit into their lifestyle and enable them to stay connected, social and productive wherever they may be. HP's new DeskJet Ink Advantage printers are designed inside out to turn the traditional consumer printing experience on its head with its innovative, fun design and intuitive mobile connectivity from virtually any device or social network," company's Printing Systems Director Parikshet Singh Tomar was quoted as saying in the release.
The company seems to be targeting a wide range of age groups with the printers as it says that the compactness and aesthetics of the printers have been designed to match the needs of the millennials, students, and parents.