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HP Leads Western Europe’s PC Market in Q3 2021, Apple Retains Top Spot in Tablet Segment: Canalys

HP’s 4.4 million shipments accounted for 27 percent of the region’s PC market in Q3 2021.

HP Leads Western Europe’s PC Market in Q3 2021, Apple Retains Top Spot in Tablet Segment: Canalys

Photo Credit: HP

PC market’s commercial segment in Western Europe reportedly grew by 33 percent

  • Western Europe’s PC market has been growing for six consecutive quarters
  • Tablet shipments in Western Europe reportedly decline by 20 percent
  • 16.3 million PC units were shipped during Q3 2021 in the region

HP shipped a total of 4.4 million PC units in Western Europe to lead the market in Q3 2021, according to a report published by Canalys. This report suggests that the overall PC market in Western Europe saw year-on-year growth of 21 percent during this period. HP regained the top spot in the PC segment and its shipments accounted for 27 percent of the market share. Lenovo came in second at 25 percent with 4.1 million units shipped. Canalys expects the market in the region to grow further in 2022 despite lingering concerns regarding supply constraints. It states that the hybrid working conditions and demand for high-specification systems would shield the market from future disruptions.

Dell, Apple, and Acer completed the top five with market shares of 14, 12, and 8 percent, respectively. The Canalys report says that Acer failed to record any major growth due to a decline in the demand for Chromebooks where it has the largest market share.

The report suggests that Western Europe's PC market saw a shift towards the commercial segment during this period of consistent growth. Trang Pham, Canalys Research Analyst, said that the commercial segment grew 31 percent year-on-year compared to the 11 percent on the consumer side. He expects the commercial segment to experience a sustained period of growth well into 2023.

The Tablet segment of Western Europe took a hit in Q3 20021 with total shipments at 6.9 million, down by 20 percent year-on-year, the report claims. According to Pham, this is a "corrective decline" after tablets saw a boom in sales during Q3 2020 due to a PC shortage.

Apple registered a growth of 33 percent while all the other major vendors took a hit during this quarter. Apple dominated the segment with a market share of 45 percent thanks to the performance of its latest iPad.

What can you expect from Black Friday and Cyber Monday 2021? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Further reading: HP, Pc market, Apple, Dell, Acer, Lenovo, Chromebooks
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