Alongside the launch of the ZenFone 3 series of smartphones in India, Asus has also launched the ZenBook 3 laptop and Transformer 3 Pro 2-in-1 in the country. The two Windows 10-based productivity devices will be available from online and offline retail channels from October, and have been priced at Rs. 1,47,990 and Rs. 1,44,990 respectively.
To recall, the Asus ZenBook 3 and the Asus Transformer 3 Pro were launched at Computex 2016, alongside the ZenFone 3 series of smartphones. The ZenBook 3 is the latest salvo fired against Apple's very popular MacBook Air and MacBook ultra-portable laptops, and Asus says it is thinner than the MacBook Air, yet faster than the MacBook.
Other highlight features of the ZenBook 3 according to Asus are that it sports the world's thinnest fan at 3mm; has an 82 percent screen to body ratio; bears a Corning Gorilla Glass 4 panel, and is claimed to have a 9-hour battery life that's coupled with quick charging - 60 percent charge can be achieved in 49 minutes. The laptop also features a gold-backlit keyboard with "twice the key travel" of the MacBook. It weighs in at 910 grams, measures 11.9mm in thickness, and sports a fingerprint reader. To put that in comparison, the MacBook is 13mm at its thickest point, and weighs in at 920 grams.
The ZenBook 3 (UX390UA) model has been brought to India, and it features a 12.5-inch full-HD (1920x1080 pixel) display, Intel Core i7-7500U processor, 16GB of LPDDR3 RAM, a choice of 512GB PCIe M.2 SSD or 512GB SATA 3 M.2 SSD, Intel HD Graphics, a 6-cell 40WHr battery, Harmon Kardon speakers, and a fingerprint sensor. It will be available in Royal Blue, Rose Gold, and Quartz Gray colour variants.
Coming to the Asus Transformer 3 Pro - the company says the laptop-tablet hybrid is thinner than Surface Pro 4, at 8.35mm. It features Harman Kardon audio with dual-front speakers that are supposedly four times as loud as the Surface Pro 4. It comes bundled with a detachable keyboard and stylus pen.The Asus Transformer 3 Pro (T303UA) model was launched in India, and it features a 12.6-inch (2880x1920 pixels) display, Intel Core i7-6500U processor, 16GB of RAM, a 512GB PCIe M.2 SSD, a 13-megapixel rear camera that features a 2-megapixel IR camera alongside, Thunderbolt 3, full-size USB 3.0 port, and full size HDMI port. The hybrid will launch alongside a mobile hub accessory (Asus Universal Dock) for all other ports. It will be available only in its Gold colour variant in India.