Apple MacBook Event: Highlights From Apple's October 27 Event

Share on Facebook Tweet Snapchat Share Reddit Comment
Apple MacBook Event: Highlights From Apple's October 27 Event
  • Apple unveiled the new MacBook Pro lineup
  • The company also showcased the new TV app
  • Availability of the Apple Watch Nike+ was also revealed

Stay tuned for news, features, and even podcasts about the Apple event. Good night.


He thanked everyone. That means the event is now over. Thanks for reading and we hope you enjoyed the live blog.


Tim Cook is now on stage recapping Apple's product launches in 2016.


The MacBook Pro 13 with function keys starts shipping today, and the other two start shipping in 2-3 weeks.


MacBook Pro 13 with function keys - $1,499MacBook Pro 13 with Touch Bar - $1,799MacBook Pro 15 with Touch Bar - $2,399


All laptops have sixth-generation Intel Core processors, at least 8GB RAM and 256GB SSD.


The 13 MacBook Pro is actually smaller than the 13 MacBook Air.


A model of the 13 MacBook Pro with traditional function keys, and two Thunderbolt ports will also be available. The new MacBook Pro is 12% thinner than the MacBook Air.


The new MacBook Pro is 6.8 million times faster than the PowerBook. A full year of compute time on the PowerBook can be accomplished in less than five seconds on the new MacBook Pro, Schiller says.


Schiller just showed a comparison shot of the PowerBook and the latest MacBook Pro. The difference is... stark.


Another interesting point - the headphone jack is still there on the MacBook Pro.


It's hard to describe this video. Think Jony Ive's soothing voice telling you how awesome the new Touch Bar, and the MacBook Pro is. It's a great video, as always.


The MacBook Pro in space gray looks rather good.


Now a brief video, featuring none other than Jony Ive!


MS Office apps will have Touch Bar support.


An update to Djay Pro is coming later this year.


He tapped the trackpad just once during the entire demo - to end the track.


We aren't, by any means, expert DJs. But he's performing entirely with the Touch Bar. This could be wonderful for DJs.


The app looks very well suited to the new Touch Bar.


Djay Pro is the app he's talking about.


Third demo via Karim Morsy, CEO of Algoriddim.


It'll arrive as an update before the end of the year, Evans says.


This demo is really cool. Evans just used the Touch Bar and the trackpad to adjust the hue and make significant edits to an image.


Full screens are amazing, she says. There are no panels, no menus, and you can focus 100 percent on the image.


She's using only the Touch Bar to edit a photo.


Bradee Evans, who is the experience designer for Photoshop, is on stage to talk about the app.


On to Adobe Photoshop.


Plenty of editing functions are accessible through the Touch Bar. It reduces dependence on a mouse or the trackpad.


You can use the Touch Bar to move through the project and even zoom in, Prescott says.


Susan Prescott, VP of Apps Marketing at Apple is on stage. She's talking about Final Cut Pro.


Apple's worked on a new display with LG to create a 5K display.


Both laptops have four Thunderbolt 3 ports. Any of the four ports can be a charging port, USB-C, Thunderbolt, DisplayPort, among others.


On to the 13 MacBook Pro - Intel Core i5/i7 processor. Intel Iris graphics. It also has the faster SSD.


The new speakers are louder and sound better, Schiller claims.


MacBook Pro 15 - Intel Core i7, Radeon Pro graphics and up to 2TB SSD.


Schiller is back on stage. He's talking about how much better the display is. If you share the Mac with another person, you can use Touch ID to quickly switch back to your account.


You can easily add buttons and select where they're placed on the Touch Bar.


Federighi is now talking about customising the Touch Bar.


Touch Bar takes away all of the navigation buttons or playback controls. This means your photos and videos remain full screen and those controls on screen will be on Touch Bar.


Touch Bar lets you quickly switch between tabs as well. You can even open your favourites (bookmarks) via Touch Bar.


The Touch Bar even shows emoji suggestions, and lets you browse through emoji and add them to your messages.


It even shows suggestions for email addresses.


The Touch Bar keeps showing different buttons depending on the app that you open. Such as reply all for Mail.


If you hold down the fn button, the function keys appear on the Touch Bar.


MacBook Pro has Touch ID. You can unlock it with your fingerprint. Craig Federighi is on stage to talk about it.


The Touch Bar can show you word suggestions, photo editing controls, and other things.


It has a Retina Display, and is multi-touch. It responds to gestures and taps, Schiller says.


It's called Touch Bar.


The function keys are gone, replaced by the Oled touch panel.


It has a new keyboard - similar to the one used in the 12 MacBook.


The new MacBook Pro has a new Force Touch trackpad, which is 2x larger than previous generation ones.


15 MacBook Pro weighs just 1.8kg.


The 13 MacBook Pro is 14.9mm thin, with 23 percent smaller volume than the previous generation. The weight is 1.3 kg.


13 and 15 sizes, silver and space gray colours.


The new MacBook Pro is made of aluminium.


Phil Schiller is now on stage to talk about it.


That Oled touch panel at the top of the MacBook Pro is real!


Followed by a video showing all of Apple's landmark laptops.


For 25 years we've been defining and redefining what a notebook is and what a notebook can do. And today, we're going to do it again, Cook says.


This week happens to be the 25th anniversary of Apple's first notebook - PowerBook, unveiled on October 25, 1991.


Cook is talking about macOS Sierra. We're still waiting for new product announcements.




On to Mac.


All this is great for America, but we're not sure how useful Apple TV's new features will be in India.


Another important category is live TV. You can watch live TV and pick clips aired recently as well.


The TV app works across Apple TV, iPhone, and iPad.


It has other tabs such as Library (iTunes purchases), and Store (to download new apps, and watch new shows).


This feature is under the Watch Now tab on the new app.


HBO Now is one of the services available via Apple's TV app.


The app looks a bit like Apple Music, in terms of design. From the demo, it appears to be like Netflix, but for all of your video services.


Apple is launching a new app simply called TV. It will completely change how you watch TV, Cook claims.


Apple is talking about a Unified TV experience. One place to access all of your TV shows and movies.


Cook is back.


The app basically lets you check tweets while watching live sports. It lets you send tweets to the iPhone so you can respond to certain tweets.


Ryan Troy from Twitter is on stage to talk about the future of video.


Apple TV has over 1600 apps from video content providers, Cook says.


Minecraft is coming to Apple TV, Cook says. It's one of over 2,000 games on the platform.


Over 8000 apps are now on Apple TV. Cook: The future of TV is apps.


Finally, new announcements. First up, Apple TV.


Apple Watch Nike+ will be available from tomorrow: Cook


He's now praising the Apple Watch, quoting reviews.


Next up in highlights - Apple Pay kicked off in Japan. Cook says the iPhone can now be used to pay for public transport in Japan.


Tim Cook is now showing sample shots of the iPhone 7 Plus' Portait mode.


Now he's praising iOS 10 with the usual graph showing that 60 percent of iOS users are on iOS 10. He takes a dig at Android, saying that 1 percent of Android devices have Android Nougat and most people will never get the update.


He's talking about the Photos app's Memories feature. Over 400 million memories have been viewed and enjoyed by iPhone users, he says.


Cook is praising the camera and showing off demo shots taken from the iPhone 7. They all look great, obviously.


Cook is now talking about the iPhone 7, and how much people like it.


Apple is launching a new accessibility website. 


Tim Cook, Apple CEO is now on stage. This venue is much smaller than the iPhone event venue.


The video is showing physically challenged people using accessibility features on Apple devices.


Lights have been switched off at the venue. The event starts with a video.


Our presentation will begin shortly


The event will begin in around six minutes. Live updates to follow.




The event begins at 2230 hours IST, so stay tuned.


We're at the venue and will be bringing live updates from there.


Welcome to the Gadgets 360 live blog of Apple's MacBook event.


Apple's MacBook event is very likely to be all about updating its lineup of desktop and laptop computers. The company hasn't updated its range of desktop and laptop computers in a while and it's about time the lineup got a much-needed refresh. Gadgets 360 is at the launch venue in Cupertino, California and we'll be bringing you live updates. Wondering what the Apple event start time is? The Apple event of October 2016 begins at 10:30pm IST.

If you're wondering how to watch the Apple event, we've got you covered. But if you are stuck somewhere and can't tune in, this live blog and our Twitter feed should be more than adequate. We'll bring you to-the-second updates from the Apple MacBook event of October 2016, along with pictures so you feel like you're as much a part of the event as us.

(Also see: MacBook Pro With USB Type-C and Thunderbolt 3 Ports Tipped to Launch This Month)

Apple is expected to launch several new Macs at the October 2016 event, not least of which will be new MacBook Pros and iMacs. The Mac Pro is also likely to get an update, and some are even hoping for an update to the Mac Mini. We'll have confirmation on all of that and more during the event.

(Also see: Apple's MacBook Event: About Time the Mac Got Some Much-Needed Love)

The MacBook Pro is likely to be faster, thinner, and lighter, or at least that's what the Apple we know would do. It could also have an Oled display panel on the keyboard and get rid of the Esc key. Support for Apple's Touch ID fingerprint sensor technology is also expected to be unveiled.

In other news, Apple may announce a TV guide app for the Apple TV, to make it easier to manage all of your subscriptions across content providers. This could be a great move for Apple TV users, but we're not yet sure how much it'll affect those who use it in India.

(Also see: Apple Says It Needs More Time Before AirPods Are Ready

While you're waiting for the event to begin, you can always listen to Orbital: The Gadgets 360 Podcast to hear us voice our expectations from Apple's October event. You can subscribe on iTunes or RSS or just hit the play button below.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Pranay Parab Pranay is in charge of podcasts and videos at Gadgets 360. Over the years, he has written over 500 tutorials on iPhone, Android, Windows, and Mac. He has also written in-depth reported features on the intersection of technology and culture, reviewed fitness wearables, been the social media manager, started two podcasts, and produced several tech videos. He loves travelling, particularly to places not frequented by tourists. He keeps running half-marathons across the country and hopes to complete ...More
Huawei Enjoy 6 With 13-Megapixel Camera, 4100mAh Battery Launched
Qualcomm to Buy NXP Semiconductors for Enterprise Value of $47 Billion

Related Stories




© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on