Diya Jolly, Director, Video Ads Product Management in a blog post explained that the Shopping ads will appear like Cards, which were announced back in March replacing annotations. "We've kept the format similar to Cards and TrueView for shopping, so users can easily recognise and click on the "i" icon at the top right of a video to view the Shopping ads," Jolly said.
YouTube believes that the Shopping ads will provide an all new revenue stream for creators providing them another way to monetise product-focused videos. With Shopping ads, YouTube for the first time will allow viewers to directly shop from videos. The company has confirmed that the new feature will start rolling out in the coming months.
The introduction of Shopping ads with the help of Cards and TrueView is the company's way to increase the engagement of viewers. In fact, YouTube stressed that the Shopping ads will be selected "based on a variety of contextual signals" and then shown to viewers.
Further, the company has also introduced TrueView for app promotion for mobile viewers on YouTube.
According to the company, the format will reach out to potential users who can explore content on YouTube. The popular video platform claimed that the average viewing session on mobile was now more than 40 minutes, up over 50 percent year over year. "We're also enabling app promotion ads in our dedicated Gaming app, because what better place to promote gaming apps than in YouTube gaming content?" added Jolly.