E-commerce websites Flipkart and Amazon are in the middle of their biggest annual sales and it is pouring offers on a plethora of products. The Flipkart Big Billion Days and Amazon Great Indian Festival sale are offering discounts and other deals on a varied range of products across several brands, one of the most popular being Xiaomi. The Chinese manufacturer claims to have sold over 2.5 million devices within two and a half days during the sales. The Xiaomi products include smartphones, Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers, and other Mi Ecosystem and accessory products that were sold across the Amazon and Flipkart sales, as well as, Mi.com's Mi Super Sale.
Xiaomi says that the record number of sales was achieved between 12pm on October 9 and 7pm on October 11. To put the numbers in perspective, the company claimed that it managed to sell more than two million smartphones during the duration and it is the highest number of handsets that the company has ever sold in that mentioned period. To recall, last year, Xiaomi had claimed to have sold 1 million smartphones during the first two days of festive sale between September 20 and 22 September, across the same platforms.
Additionally, Xiaomi sold over 100,000 Mi LED TV units and over 400,000 Mi Ecosystem products and accessories in the duration. It is also claimed to be the highest number of Mi LED TV units Xiaomi has sold in a period of 2.5 days.
Xiaomi said that its products had special achievements in the Amazon India sale. Some of its devices achieved bestseller status in their respective categories on the platform. The Redmi 6A smartphone was the best selling product across all categories, Xiaomi said. Also, all the ten bestselling smartphones on Amazon were Xiaomi smartphones. Meanwhile, Mi LED TV became the top bestseller in the TV category, Mi Band 3 in the Wearable category, Mi Power Bank in the power banks category, Mi Home Security Camera in the home security category, and Mi Air Purifier 2S in the air purifier category.
Raghu Reddy, Head of Categories and Online Sales, Xiaomi India said in a release, "We have witnessed tremendous success during our festive season year on year, and this year has been yet another incredible one with our products seeing wonderful performance in less than two and a half days. We are thrilled, and equally humbled by all the love we received from our customers and Mi Fans across India, and we hope we continue to contribute immensely to the joyous celebrations of our customers and their loved ones, by offering them the best of our innovative products. We hope that with each passing milestone, we are able to provide smiles to millions of our customers during this festive season."
Notably, the Xiaomi smartphones that are a part of the festive season offers include Mi Mix 2, Redmi Note 5 Pro, Poco F1, Redmi 6 Pro, Redmi Y2, Mi A2, and other products include Mi LED Smart TV 4A, Mi LED TV 4C Pro, Mi TV 4A Pro, 10000mAh Mi Power Bank 2i, 20000mAh Mi Power Bank 2i, and Mi Band - HRX Edition.