The deal will enable DEN to transform into a B2C (business-to-customer) from B2B (business-to-business) firm.
"The 10-year-long contract will enable DEN to provide its customers, local cable operators and partners with real-time services, ensuring continuous engagement and zero downtime," the global software major said in a statement here Monday.
The order will also help DEN to deploy its next generation services and provide quicker service activation, accurate rating and billing through seamless connectivity and integration.
The deal envisages DEN offering SMS and BSS (business support system)-user friendly solutions to allow cable operators to deliver personalised services to their subscribers at improved delivery time.
"We will leverage DEN's experience in business and technology transformation, combined with platform-driven integrated delivery of IT to ensure we deliver a robust, flexible and scalable infrastructure to help it do business better," Wipro Infotech chief executive Soumitro Ghosh said in the statement.
Working as partners, both firms will meet the changing needs of their customers, provide more choices and market solutions, using onboard and cloud-based distributed analytics.
"Our user-centric architecture and expertise in the broadband & cable space will help DEN engage with customers at a deeper level," Wipro vice-president and business head of global communications Anil K. Jain said.
The cloud-based platform will use an extendible patented model to consolidate subscriber, product, service and infrastructure-based operational data.
The platform will also allow operators to create and manage a range of residential and business products for operational efficiency and greater user experience.
As a part of the deal, the cloud-based service will automate DEN's backend processes for seamless subscriber experience and build customer loyalty.