New Delhi-based Wingify, a developer of website optimisation tools, announced the launch of notCRUD on Thursday, a community platform to showcase the best of Indian product, technology, and design thinking.
The initiative aims to bring Indian product talent together to build amazing products out of India and showcase the best of what the Indian product ecosystem has to offer.
notCRUD, a take on database programming lingo (create, read, update, and delete) will feature discussions on tech products, designs, product management, growth, hiring, scaling technology and building stellar user experiences in India, the company said.
The notCRUD community expects participation from product managers, Web, and mobile engineers, UI/ UX designers, growth experts, hardware hackers and more. Startup leaders like Santosh Panda, Founder and CEO, Explara; Harish Sivaramakrishnan, Vice President of Front End Engineering and UX at FreeCharge, and AvinashRaghava, co-Founder and Fellow at iSPIRTFoundation, are some of the well-known names that are already a part of the community.
The company said that notCRUD will also organise offline events and hackathons to work on interesting product problems.
Paras Chopra, Founder and CEO, Wingify said that there was very little discussion happening on nuts-and-bolts of building amazing products out of India, compared to communities and platforms discussing startups, valuations, and fundraising.
"We need more people thinking and talking about robotics, artificial intelligence, cryptography, database design, design patterns, and product management practices. We at Wingify decided to build notCRUD to highlight and nurture the product talent that exists in India and to support great product ideas from the country," he said.
Founded in 2010, the New Delhi-based firm has an A/B testing SaaS product called Visual Website Optimizer, which can be used by marketing professionals to increase sales, signups, downloads and conversions by using A/B, split and multivariate testing. Visual Website Optimizer is used by more than 4,000 brands in over 90 countries, the company said.